Zurich Kotak General Insurance promotes Surabhi Kanjilal to the position of Chief Marketing Officer.
In a notable move, Zurich Kotak General Insurance Company (India) is stepping up its game in the digital age. The company's current brand strategy and digital initiatives, under the guidance of Chief Marketing Officer Surabhi Kanjilal, are aimed at enhancing customer experience, fostering innovation, and strengthening the brand in India.
Appointed in August 2025, Surabhi Kanjilal brings over 16 years of expertise in marketing, customer experience, brand building, and growth strategy to the table. Her previous roles include stints at Reliance General Insurance [1][4].
Key aspects of the brand strategy and digital initiatives include a strong emphasis on customer-centric marketing, aiming to create innovative and positive experiences for customers across touchpoints. Kanjilal is also driving the company's digital initiatives to modernize interactions, improve accessibility, and enhance the overall customer journey particularly through digital channels [1][4].
Strengthening the Zurich Kotak brand through consistent messaging, strategic campaigns, and deeper market penetration in India is another pivotal part of her mandate [1]. The strategy also ties into broader growth plans to expand Zurich Kotak's insurance offerings to commercial lines and new customer segments, aligning with digital outreach to support this expansion [1][2].
Additional context illustrates Zurich Kotak's strategic positioning in India, with significant investment in innovation and resilience, supported by Zurich Insurance Group’s backing and its wider AI and sustainable product initiatives. This provides a strong foundation for marketing and customer experience investments [3].
The digital transformation is evident in the launch of an app offering real-time updates, allowing users to access industry-related content on the go and save their favourite articles for future reference. The app, available for smartphones, may extend to other mobile platforms in the future, but details are not yet confirmed [5].
Subscribing to the newsletter provides latest insights and analysis in the user's inbox, with over 2 million industry professionals already on board [6]. The article, published on August 11, 2025, at 02:13 PM IST, can be found on the website and shared on Telegram, Facebook, or by copying the link [7].
This move towards digital transformation is part of a people movement in the insurance sector, but further details about this movement are not yet available [8].
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- Surabhi Kanjilal, the Chief Marketing Officer at Zurich Kotak General Insurance Company (India), is utilizing a brand strategy that emphasizes customer-centric marketing and digital initiatives to modernize interactions, foster innovation, and promote the brand in India.
- The brand strategy also includes the launch of an app offering real-time updates, industry-related content, and the ability to save articles for future reference.
- In line with the company's digital transformation, Kanjilal is spearheading efforts to expand Zurich Kotak's insurance offerings to commercial lines and new customer segments, supported by strategic campaigns and deeper market penetration in India.
- This digital movement in the insurance sector, of which Zurich Kotak is a part, ties into broader growth plans that also focus on resilience, innovation, and sustainable product initiatives, supported by Zurich Insurance Group’s backing.
