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Women's clothing retailer Klingel transfers ownership to Bader

Klingel Group's subsidiary goes under the hammer due to bankruptcy.

Fashion brand for women, owned by Klingel, is transferred to Bader in a sale transaction.
Fashion brand for women, owned by Klingel, is transferred to Bader in a sale transaction.

Women's clothing retailer Klingel transfers ownership to Bader

Mona Brand Transfers Ownership to Bruno Bader GmbH & Co. KG

The women's fashion brand Mona, previously owned by the Klingel Group, has been sold to Bruno Bader GmbH & Co. KG as of January 15, 2024. The sale of the brand includes the brand itself, customer addresses, and inventory.

The Klingel Group, a company specialising in distance retail for women's fashion, announced the sale in a professional manner during negotiations with BADER. The managing director of Klingel, Marcus Katholing, expressed his satisfaction with the sale to the local competitor, BADER.

Bruno Bader GmbH & Co. KG, based in Pforzheim, was founded in 1929 by Bruno Bader. The company is known for managing multiple fashion brands and is now expanding its portfolio with the addition of Mona. The acquisition is seen as a targeted further development for the company.

Colin Bader, a representative of the company, stated that the acquisition means additional growth in their target group. The target group values high service, quality, and benefits from the most modern Bader distribution center with an excellent price-performance ratio.

The Mona brand is known for representing "confident fashion" and has been a popular choice among customers. With the sale, the brand continues as an independent entity under the new ownership, with no public indication of discontinuation or major restructuring.

The purchase of the Mona brand is part of the insolvent Klingel Group's efforts to streamline its operations. The transfer of customer addresses was confirmed by the PR agency of the Klingel Group. The sale of the brand to a local competitor ensures its continuity and potential for growth.

As of mid-2025, there is no specific recent public information detailing operational changes or brand status updates about Mona following the sale beyond confirming the ownership change in January 2024. For detailed operational or strategic updates, official communications from Bruno Bader GmbH or Mona’s brand channels would provide the latest insights.

Bader distributes its own ranges including fashion, shoes, underwear, jewelry, health, home textiles, furniture, and household items in multi-channel distance retail. The company is well-positioned to provide continued growth and development for the Mona brand. The acquisition is a positive step forward for both companies and their respective customers.

The acquisition of Mona brand by Bruno Bader GmbH & Co. KG marks a significant expansion of their portfolio in the fashion-and-beauty industry. This business move is anticipated to deliver additional growth within their target market, which values high service, quality, and modern distribution systems. With the purchase, Mona continues to operate as an independent entity in the retail sector, promising no discontinuation or major restructuring. The sale further signifies Bruno Bader GmbH's strong position in the finance arena, allowing for continued growth and development of the Mona brand.

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