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Web retailer shifts supply partners for online sales.

Ofi Asset Management, following a shift in Austria, secures a new strategic distribution partner in Germany.

Website switch: Officially moving distributors, as per Ofi AM.
Website switch: Officially moving distributors, as per Ofi AM.

Web retailer shifts supply partners for online sales.

In a recent development, OFI Asset Management, a prominent French asset manager, has announced changes to its strategic distribution partnerships in Austria and Germany.

The alterations, effective from the beginning of the year in Austria and at the end of June in Germany, see the departure of Oldenburgische Landesbank (OLB) and the arrival of new partners. In Austria, Willenbacher Advisory based in Vienna has taken over the responsibility, while in Germany, the six-member team at Active Fund Placement based in Frankfurt has stepped in.

Despite these changes, the product range of eleven funds remains unaltered in both countries. The focus, however, is on specific funds such as the OFI Precious Metals Fund and the OFI RS Act4 Positive Economy Fund in Austria and Germany.

These changes are part of OFI Asset Management's strategy to strengthen its presence in the German and Austrian markets. The company aims to continue and expand its reach with its new strategic distribution partners.

In Germany, the new partner is Montano Real Estate GmbH. Montano, a specialist in managing and distributing real estate investments, particularly focusing on institutional investors and open-ended specialized real estate funds, is poised to leverage its local expertise and established distribution networks to reach institutional and international investors in these countries.

Montano's strategy involves warehousing acquisitions and placements with institutional investors, with a track record that includes transactions exceeding €500 million. The partnership with OFI Asset Management is expected to provide Montano with an opportunity to expand its client base and strengthen its position in the market.

Christophe Mallet, the Head of International Development at OFI Asset Management, highlighted the company's commitment to the German-speaking markets, stating that they have been present since 2017 and intend to continue their growth in these markets.

This strategic shift underscores OFI Asset Management's ambition to cater to its target audience of semi-institutional and institutional clients, while also exploring new opportunities for growth and expansion in the German and Austrian markets.

The changes in OFI Asset Management's strategic distribution partnerships have led to the departure of Oldenburgische Landesbank in Austria and Germany, with Willenbacher Advisory and Active Fund Placement taking over, respectively. Moreover, Montano Real Estate GmbH, the new partner in Germany, aims to strengthen its position in the market by leveraging its local expertise and expanding its client base, particularly among institutional investors, through the partnership with OFI Asset Management.

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