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VPN Server Truth Revealed by NordVPN CEO: "It's largely untrue"

Curiosity about the significance of VPN server counts has also struck NordVPN's CEO, spurring the company's ambition to revolutionize VPN marketing permanently.

The CEO of NordVPN ponders on the intensity of VPN service providers competing over server numbers,...
The CEO of NordVPN ponders on the intensity of VPN service providers competing over server numbers, aiming to innovate VPN marketing strategies indefinitely.

VPN Server Truth Revealed by NordVPN CEO: "It's largely untrue"

In the realm of Virtual Private Networks (VPNs), winning over customers has become a marketing battle. With numerous VPN providers offering similar services, each company fights to stand out by seemingly any means necessary. One such strategy is boasting about the number of servers they offer on their VPN network. But is this figure a deciding factor for your next VPN purchase? That's what the heavyweight in the VPN industry, NordVPN, seems to think otherwise.

How We've Reached This Point

The VPN market has been flooded with companies due to the relatively low barriers to entry for this tech. In this competitive landscape, any notable metric is seized upon by the marketing department and featured prominently. Historically, these metrics have been centered around speed, server count, supported devices, and additional features. However, as nearly every VPN can match these metrics, the race for "bigger number = better" primarily focuses on server count.

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Why Having a High Server Count Matters

Essentially, the larger a VPN network is and the more servers it offers, the more likely you are to find one close to your geographical location. This proximity is crucial for ensuring optimal performance because the closer a server is to you, or the larger number of servers you have to choose from in a particular region, the better the service's performance. This is due to each server having a particular load amount, and the more people trying to use a single server, the slower the resulting speeds.

But what if we told you that one VPN provider, NordVPN, wants to change this narrative? In a recent interview with TechRadar, the company’s CEO Marijus Briedies expressed his views on the issue. According to Briedies, "The idea that the more VPN servers you have, the better you are, is basically not very true. So, we have to start talking about this." Briedies emphasizes that server quality, not just quantity, is the key indicator of the VPN experience.

Briedies further explains that NordVPN caps each server at just 30% load volume to ensure more bandwidth is available for each user connected at one time. He argues that focusing on server quality, rather than just quantity counts, leads to a better user experience. However, in most cases, while a large number is generally advantageous in the long run, it primarily benefits users in densely populated cities like Tokyo and New York.

Choosing the Right VPN for You

So, where does this all leave us? While server count shouldn’t be the only consideration when selecting a VPN, it remains an essential factor. Everything, from price to supported device count, user reviews, should be taken into account to form a comprehensive picture of which VPN will best meet your requirements.

Server counts are vital in this overall package, and while they may be less important for users living in moderately populated regions around the globe, those in rural areas or densely packed cities should prioritize server count and quality when shopping for a new VPN.

Further Reading

  • Top VPN Services in 2025
  • 6 Things You Should Use a VPN for
  • 5 Reasons Why You Need a VPN - Cheap Flights, Fast Internet, and More
  1. In the realm of technology, the VPN market is highly competitive, with numerous providers boasting about the number of servers they offer.
  2. Each VPN's marketing department emphasizes various metrics, historically focusing on speed, server count, supported devices, and additional features.
  3. Optimal performance is crucial for VPN services, and the proximity of servers to the user's geographical location plays a significant role.
  4. NordVPN, a prominent player in the VPN industry, believes that server quality, not just quantity, is essential for a better VPN experience.
  5. To ensure more bandwidth for users, NordVPN caps each server at just 30% load volume.
  6. In a recent interview with TechRadar, NordVPN's CEO, Marijus Briedies, stated that focusing on server quality leads to a superior user experience.
  7. For users living in densely populated cities like Tokyo and New York, a larger server count is generally advantageous, providing better performance due to less server load.
  8. When choosing a VPN, considering factors like price, supported device count, user reviews, and server counts is essential to determine which VPN will best meet one's specific requirements.
  9. Whether in rural areas or densely populated cities, prioritizing server count and quality is crucial for a satisfactory VPN experience in data-and-cloud-computing, lifestyle, business, gaming, finance, cybersecurity, or shopping online.

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