Volvo's 'Free Taxi Package' to Transform Market in 2024
Volvo Car Germany GmbH is set to make a significant impact on the taxi and rental car market with its 'Free Taxi Package' campaign. The initiative aims to simplify the transition to the premium segment for customers and attract new clients. The company's Head of Special Vehicles, Holger Schmidt, revealed the plans.
The campaign, set to launch in 2024, offers a range of benefits. Customers can opt for a full vehicle wrap in Hellelfenbein (RAL1015) color for an additional fee, ensuring their taxi or car rental stands out. Volvo is also collaborating with Bundesverband Taxi und Mietwagen e.V. and Taxi- and Mietwagenverband Deutschland e.V. to provide profitable discounts for all engine variants - light hybrid, plug-in hybrid, and fully electric.
The company will showcase its extended offer at the European Taxi Fair in November 2024. From November 1, 2024, customers ordering a new Volvo taxi or car rental will receive a free package worth €4,165. This includes a reflective meter, silent taxi alarm, emergency alarm system, roof sign key, initial registration, initial inspection, and fare programming.
Volvo Car Germany GmbH's 'Free Taxi Package' campaign, set to begin in 2024, is poised to transform the taxi and rental car market. With its attractive offers, collaborations with industry associations, and extended packages, Volvo is making a strong push into the premium segment. The company's commitment to customer satisfaction and innovation is evident in this comprehensive initiative.
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