Urgent Holiday Preparation: Crucial Action Your Eatery Must Execute Immediately during Festive Season
Hey there! It's crunch time with Christmas just around the corner, and New Year's not far behind. But, how are your customers going to know if you're serving up delicious meals or closing shop during this season?
See, posting a quick update on your Facebook or Instagram won't cut it. Not many of your followers will see it, leaving a big portion of your potential customers out in the cold (or hungering for your dishes).
So, here's the deal – it's high time you update your holiday hours on Google My Business, Yelp, Facebook, Tripadvisor, and anywhere else customers might find your business online. This is the key to making sure they know when you're open for business and when you're catching some holiday cheer.
Now, let's be real – people don't call Indianna Jones to navigate their way to your restaurant, no matter how darn adventurous it might be. They rely on Siri, Google, Facebook, Yelp, Alexa (and a whole bunch of other helpers) to find out if your business is open and where the heck it is. If you don't update your hours on these platforms, it might send out a signal that you might not be open, and nobody wants that.
Imagine a customer sees your Google My Business profile all nervy-like saying "Christmas holiday may affect these hours" or "Today is a holiday! Tap here to call and confirm hours" on your Yelp page. What do you think they'll do? Probably hop on over to another business that's up and running and ready to serve them. They ain't got faith that you'll be there, and nobody wants to drive all the way there just to find a closed door. And trust me, that's how 1-star reviews happen faster than you can say "Ho-ho-no!"
When you confirm your holiday hours on Google and Yelp, that angry red turns into a perky green, signifying that the business has confirmed their hours of operation for that holiday. It's like a big sign saying, "We're open for business! Or closed, if it's a holiday. It's all good!"
Now, if the thought of updating your hours for every location on every platform feels like a big ol' handful (because it sure does), do yourself a favor and check out Marqii. They'll let you update all your listings for all your stores in the blink of an eye.
In case you need a hand with all this, just hit me up at [email protected].
Lastly, everyone likes a heads up, right? So, make sure you send an email to your subscribers about your holiday hours too, just to cover all your bases.
Rev here, Dude!
I help restaurants build guest marketing programs.I help hospitality tech companies with lead gen and content marketing too.
Updating your holiday hours on Google My Business, Yelp, Facebook, Tripadvisor, and other platforms is crucial for your business's lifestyle, as it ensures customers can plan their food-and-drink choices accordingly during the holiday season. Failure to do so might lead to miscommunication and potential loss of customers, resulting in unfavorable finance outcomes.
A properly managed holiday schedule on various digital platforms not only helps maintain transparency but also enhances customer confidence, making it essential for continued business success.
