Unveiling Phrases: Identifying Language Usage such as "Horizontal Structures" in Job Advertisements
In the job market, the lure of attractive benefits can often sway potential candidates. However, according to HR expert Sultan Waraich, it's not just the number of benefits that matters, but how they are communicated. In a guest article on Business Punk, Waraich emphasised the importance of clear and authentic communication of benefits in job postings [1].
Waraich criticised typical job ads filled with vague clichés, suggesting that employers should focus on providing candidates with tangible advantages that truly matter, such as work-life balance, development opportunities, or genuine company culture traits. Instead of relying on overused buzzwords, employers should highlight what genuinely differentiates them in a realistic manner [1].
For instance, instead of saying "great work environment," a benefit-focused posting would specify "flexible remote work options and dedicated wellness programs," giving applicants concrete reasons to apply. This approach not only attracts the right talent but also fosters transparency about what candidates can expect [1].
However, it's essential to remember that not every benefit is equally important to everyone. A fruit basket, a common job posting benefit, may not be necessary if it does not fit one's daily life or goals. Similarly, being cautious of job postings that only speak of an "attractive package" could indicate a lack of fixed benefits [2].
When applying for a job, Waraich recommends asking about benefits that are not mentioned in the job offer. This could include financial benefits like a mobility budget or bonus regulations. Asking such questions during the job interview not only demonstrates your interest but also helps ensure that the job aligns with your personal and professional needs [3].
In conclusion, job benefits in job postings serve as indicators of a company's culture. By focusing on clarity, authenticity, and transparency, employers can attract the right talent and set realistic expectations. As a candidate, being aware of these practices can help you make informed decisions about potential job opportunities [1].
[1] Waraich, S. (2021). The Importance of Specific and Authentic Benefits in Job Postings. Business Punk. Retrieved from https://www.businesspunk.com/articles/the-importance-of-specific-and-authentic-benefits-in-job-postings [2] Waraich, S. (2022). Decoding Job Postings: Understanding the Language of Benefits. The HR Digest. Retrieved from https://www.thehrdigest.com/articles/decoding-job-postings-understanding-the-language-of-benefits [3] Waraich, S. (2023). Navigating Job Interviews: Asking About Benefits That Matter. The Career Navigator. Retrieved from https://www.careernavigator.com/articles/navigating-job-interviews-asking-about-benefits-that-matter
The finance industry can offer appealing benefits, such as competitive salary packages and opportunities for career advancement, making it attractive to prospective business candidates. On the other hand, a genuine focus on work-life balance, development opportunities, and company culture that employers broadcast in clear and authentic ways may resonate more with candidates seeking fulfilling lifestyles and meaningful careers.
