Unveiled: The Backstory Behind Giant Eagle's Disposal of the GetGo Enterprise
Couche-Tard Acquires GetGo: A New Era for Convenience Retail
In a significant move, Alimentation Couche-Tard Inc., one of the largest independent convenience store operators in the United States, has acquired Giant Eagle's GetGo banner. The deal, which includes 270 GetGo and WetGo fuel stations, is valued at approximately $1.57 billion.
The acquisition, approved by the U.S. Federal Trade Commission (FTC), also includes 34 Circle K stores and one GetGo site to address antitrust issues. This marks a major step for Couche-Tard, as they now operate in 29 countries and territories, with nearly 17,000 stores, including over 13,000 offering road transportation fuel.
For Giant Eagle, the sale and spin-off of its fuel and c-store business, as well as its wholesale motor fuels distribution business, allow the food retailer to focus on its core grocery and pharmacy operations. Giant Eagle, ranked No. 42 on The PG 100, Progressive Grocer’s 2025 list of the top food and consumables retailers in North America, will continue to serve customers in over 470 stores throughout western Pennsylvania, north central Ohio, northern West Virginia, Maryland, and Indiana.
GetGo, under Couche-Tard’s ownership, will remain operational and recognizable to customers. Despite the acquisition, customers will still see the same GetGo stores, products, marketing, and familiar team members on site, maintaining the existing customer experience.
Couche-Tard is leveraging its hybrid logistics and AI-driven supply chain infrastructure, supported by new large distribution centers across the U.S., to optimize efficiency, reduce costs, and improve inventory freshness for GetGo locations. GetGo’s 123 stores with a strong food-first retailing model (35% of revenue from food and beverage, higher than industry norm) are being integrated into Couche-Tard’s expanding digital and loyalty ecosystem.
GetGo’s 3 million-member myPerks loyalty program is being linked with Circle K promotions and other Couche-Tard assets, creating a unified and data-driven loyalty network to enhance customer retention and personalized marketing. This strategic integration aims to position GetGo to evolve from a typical convenience/fuel stop into a destination for fresh, health-conscious, on-the-go dining.
With Couche-Tard withdrawing its bid to acquire Seven & i (parent company of 7-Eleven) in mid-2025, the company is now fully focusing on optimizing and integrating the GetGo brand and its approximately 270 combined stores. GetGo employees will remain in their office space in the Giant Eagle corporate building.
As part of the acquisition, GetGo customers will continue to use the myPerks loyalty program, and will be offered a free self-serve beverage and three times the perks on every gallon of fuel purchased with a myPerks loyalty card at all GetGo locations on July 19 and July 20.
Meanwhile, Giant Eagle is planning hundreds of millions of dollars for store refreshes over the next five years. The company has already opened a new store outside of Pittsburgh, and another is set to be unveiled within the city. Giant Eagle's CEO, Artman, expressed gratitude to those who facilitated the deal and expressed appreciation for the 3,500 GetGo team members.
The acquisition of GetGo by Couche-Tard, a significant move in the business sector, expands their operations in the finance industry, as they now operate in 29 countries and territories with approximately 17,000 stores. Additionally, the integration of GetGo's digital and loyalty ecosystem, including its 3 million-member myPerks loyalty program, into Couche-Tard's existing platform is expected to impact the overall customer experience in the convenience retail industry.
