U.S. market breach by Games Global due to acquisition of DGC's B2B sector.
In a strategic move aimed at bolstering its presence in the rapidly expanding U.S. iGaming market, Games Global, a leading content supplier in the industry, has acquired the B2B assets of Digital Gaming Corporation (DGC B2B) on February 1, 2024. This acquisition marks a significant milestone for Games Global, as it sets the stage for the company to compete more effectively against larger integrated operators in the market.
The acquisition provides Games Global with immediate entry into the fast-growing U.S. market, strengthening its footprint by broadening its portfolio with DGC’s established B2B digital gaming capabilities. This move is a testament to Games Global's commitment to expanding its presence in the U.S. iGaming market.
The acquisition aligns with ongoing industry consolidation trends, exemplified by major mergers such as Apollo Funds' $6.3 billion acquisition of International Game Technology’s Gaming & Digital Business and Everi Holdings. These consolidations are significantly reshaping the U.S. iGaming market, with the combined enterprises focusing on integrating gaming, digital, and fintech solutions to deliver exceptional content and scalable platforms that enhance player experience and casino management.
By acquiring DGC B2B, Games Global is poised to leverage DGC’s digital expertise to enhance its technological infrastructure, content delivery, and integration with land-based and online platforms. This strategic move is expected to accelerate innovation and market penetration, offering operators and players more diverse content and seamless experiences, which is critical in the fast-growing and highly regulated U.S. iGaming market.
The acquisition does not disclose any changes in the leadership or management structure of Games Global. Neal Menashe, CEO of Super Group, the previous owner of DGC B2B, expressed his pleasure at bringing the sale to a close. Meanwhile, the Super Group team can now focus on global B2C growth.
Games Global, now with 40 exclusive studios and a collection of proprietary games exceeding 1,300, operates one of the industry's highest paying progressive jackpot networks. The acquisition allows Games Global to work directly with leading operators in the U.S., furthering its vision to become a leader in the global gaming industry.
In summary, the strategic impact of Games Global acquiring Digital Gaming Corporation (DGC B2B) is expected to position Games Global as a more formidable digital gaming provider in the U.S., bolstering innovation, content offerings, and competitive scale in the expanding iGaming ecosystem. This move aligns with broader market trends emphasizing integrated digital and financial gaming solutions.
In the strategic acquisition of DGC B2B, Games Global seeks to leverage digital expertise to enhance its technological infrastructure, promoting innovation and market penetration in the U.S. iGaming market, where investing in technology is crucial for delivering scalable platforms and exceptional content. This move also aligns with ongoing consolidation trends in the industry, as businesses focus on integrating gaming, digital, and fintech solutions to stay competitive.
