Multiyear Partnership Between U.S. Bank and Premier Lacrosse League (PLL) & Women's Lacrosse League (WLL)
U.S. Bank Ties Up with PLL and WLL in Lacrosse's Embrace of Finance and High-End Amenities
It's a ace up the sleeve for the lacrosse world, as U.S. Bank lands a multiyear partnership as the official banking and wealth management partner for the PLL and WLL. This strategic move aims to level up professional lacrosse from a startup journey to a structured sports investment vehicle akin to the big leagues—football, basketball, baseball, and hockey.
Paving the Way for Pro Lacrosse
Paul Rabil, PLL co-founder, and president, has high hopes for the collaboration. He believes it will help steer the leagues from a Tier 2 to Tier 1 level, pointing out that having a robust banking partner like U.S. Bank will be crucial in navigating this transition.
With U.S. Bank on board, pro lacrosse will be better equipped to analyze key decisions such as single-entity ownership versus franchising. The partnership will also aid in developing a real estate portfolio that includes permanent headquarters for both leagues' operations.
Spreading Wealth Management Wisdom
The partnership sees U.S. Bank helping young lacrosse families, who are as worried about their future finances as they are about spending disposable income today. lacrosse fans, it seems, aren't just your run-of-the-mill lavish crowd. They care about their long-term wealth management strategies, too.
U.S. Bank Expands Its Lacrosse Roots
As the fifth-largest commercial bank in the U.S., U.S. Bank brings immense resources to the table. By becoming the inaugural founding partner for the California Redwoods and the California Palms, U.S. Bank is investing in the growth of lacrosse in California, a crucial region for the sport's development.
A Winning Team: Peyton Manning and the PLL
In the world of sports, Peyton Manning is no stranger to success, and his latest venture sees him joining forces with Paul Rabil as they host Rabil's Places for ESPN+, with the debut scheduled for June 4. Manning has also recently joined the ownership group for the NWSL's Denver team, further cementing his love for sports and their communities.
Growing the Sport Together
With WWE, Joe Tsai, David Blitzer, Robert Kraft, and Arctos Partners on board as investors, the PLL is poised for continued growth. The strategic partnership with U.S. Bank is a testament to the league's dedication to developing the sport, engaging communities, and fostering the next generation of lacrosse players.
- The multiyear partnership between U.S. Bank and the Premier Lacrosse League (PLL) and Women's Lacrosse League (WLL) will aid in developing a real estate portfolio that includes permanent headquarters for both leagues' operations, pushing lacrosse towards a structured sports investment vehicle similar to big leagues like football, basketball, baseball, and hockey.
- U.S. Bank, as the official banking and wealth management partner, will help steer the leagues from a Tier 2 to Tier 1 level by analyzing key decisions such as single-entity ownership versus franchising, and by providing financial advice to young lacrosse families concerned about their future finances.
- With U.S. Bank's help, pro lacrosse will be better equipped to navigate the transition to higher leagues, and the partnership will help pave the way for the growth of lacrosse, especially in crucial regions like California, where U.S. Bank is investing by becoming the inaugural founding partner for the California Redwoods and the California Palms.
- By providing wealth management advice to lacrosse families and investing in the growth of lacrosse in California, U.S. Bank is not only expanding its sports portfolio but also demonstrating its commitment to supporting sports and their communities, following the footsteps of sports icons like Peyton Manning, who has recently joined the ownership group for the NWSL's Denver team.
