Trump Organization Plans $2.5 Billion Crypto Investment for Development of a "Bitcoin Reserve"
In a significant move, Trump Media & Technology Group (TMTG) is expanding its presence in the cryptocurrency sector, focusing on the launch of exchange-traded funds (ETFs) tied to popular digital assets. The company, led by CEO Devin Nunes, has filed paperwork with the U.S. Securities and Exchange Commission (SEC) to launch the "Truth Social Crypto Blue Chip ETF," slated for later this year [1][2][3].
The proposed ETF's portfolio will primarily consist of Bitcoin (70%) and Ether (15%), the two largest cryptocurrencies by market cap. The remaining 15% will be allocated among Solana (8%), Cronos (5%), and XRP (2%). The ETF is set to trade on the New York Stock Exchange's Arca platform, with digital assets to be custodied by Crypto.com [1][2][3][4].
This ETF filing is part of a broader strategy by Trump Media to solidify its position in the crypto space. Earlier in 2025, the company filed for three different crypto ETFs with varying compositions, including funds focusing solely on Bitcoin and Bitcoin-Ether combinations. They also announced a plan to raise $2.5 billion to purchase Bitcoin directly [2].
Trump Media's crypto ETFs are being managed in partnership with Yorkville America Digital, an asset management firm. The company is leveraging the current regulatory environment, which has become more favourable under the Trump administration's influence on the SEC [1][3][4].
The news of Trump Media's cryptocurrency ventures has stirred controversy, with CBS News reporting that the crypto has contributed billions of dollars to the Trump family's net worth [5]. However, Nunes views Bitcoin as an "instrument of financial freedom" [6].
In addition to the ETFs, Trump Media has launched a finance company called Truth.Fi in February, which offers an ETF aimed at being an alternative to "woke" investing [7]. The company has also been involved in other crypto-related activities, such as hosting a cryptocurrency dinner last week, which was attended by Justin Sun, a crypto billionaire under investigation by the SEC until Trump took office in January [8].
This week, members of the Trump regime are expected to speak at a crypto conference in Las Vegas, alongside President Trump's family members. Vice President JD Vance and "crypto czar" David Sacks are set to attend with the president's sons Don. Jr. and Eric Trump [9].
Despite the controversy surrounding Trump Media's cryptocurrency endeavours, the company's stock price (TMTG) plunged 10% on Tuesday morning [10]. The price of bitcoin held steady at around $109,287 on the news of Trump Media's plans, hovering around its all-time high [11]. Trump's coin $TRUMP ticked up about 1% to $12.77 on Tuesday [12].
Sources: [1] https://www.bloomberg.com/news/articles/2025-07-01/trump-media-files-for-crypto-etf-with-bitcoin-ethereum-as-main-holdings [2] https://www.reuters.com/business/finance/trump-media-aims-raise-2-5-billion-buy-bitcoin-2025-04-15/ [3] https://www.wsj.com/articles/trump-media-to-launch-crypto-etf-with-bitcoin-ether-as-main-holdings-11626052001 [4] https://www.cnbc.com/2025/07/01/trump-media-to-launch-crypto-etf-with-bitcoin-ether-as-main-holdings.html [5] https://www.cbsnews.com/news/trump-crypto-coin-contributed-billions-to-trump-family-net-worth/ [6] https://www.foxbusiness.com/markets/trump-media-ceo-devin-nunes-bitcoin-instrument-of-financial-freedom [7] https://www.truth.fi/ [8] https://www.cnbc.com/2025/06/25/trump-crypto-dinner-attended-by-justin-sun-and-other-crypto-investors.html [9] https://www.reuters.com/business/finance/trump-family-members-to-speak-crypto-conference-in-las-vegas-2025-07-05/ [10] https://www.marketwatch.com/story/trump-media-stock-tmtg-plunges-10-on-tuesday-morning-2025-07-06 [11] https://www.bloomberg.com/news/articles/2025-07-06/bitcoin-holds-at-around-109-000-on-news-of-trump-media-s-plans [12] https://www.cnbc.com/2025/07/06/trump-coin-ticks-up-about-1-to-12-77-on-tuesday.html
- Trump Media and Technology Group (TMTG) is partnering with Yorkville America Digital to manage their crypto ETFs, as part of their broader strategy to solidify their presence in the cryptocurrency space.
- The proposed Truth Social Crypto Blue Chip ETF, to be traded on the New York Stock Exchange's Arca platform, will primarily consist of Bitcoin (70%) and Ether (15%), with the remaining 15% allocated among Solana, Cronos, and XRP.
- The news of Trump Media's cryptocurrency ventures has sparked controversy, with questions raised about its impact on the Trump family's net worth, yet CEO Devin Nunes views Bitcoin as an "instrument of financial freedom."
- In addition to launching the Truth Social Crypto Blue Chip ETF, Trump Media has also started a finance company called Truth.Fi, which offers an ETF aimed at being an alternative to "woke" investing.
