Trinity Capital Funds Atmosphere TV Investment

Hitting the Big Time: Atmosphere TV Secures $62.7 Million, Gearing Up for Growth

Riding the wave of success, Atmosphere TV, a cutting-edge streaming platform, has bagged a whopping $62.7 million capital commitment from Trinity Capital. This aid is set to fuel Atmosphere's expansion and innovation strategy, transforming commercial spaces one play at a time.

Founded by brothers John and Leo Resig in 2015, Atmosphere TV offers an array of over 30 original and partner TV channels, designed to entertain patrons in restaurants, bars, gyms, and beyond. Now, with the newfound financial boost, the company is preparing to extend its reach into more commercial environments, such as airports, medical centers, and auto shops.

Ryan Thompson, Managing Director at Tech Lending, Trinity Capital, expressed his excitement about the partnership, stating, "Atmosphere TV is shaking things up with some of the most engaging content out there. We're beyond stoked to collaborate with their team and support them during this epic growth spurt."

Blake Sabatinelli, CEO of Atmosphere TV, echoed the sentiment, welcoming Trinity Capital's involvement. "Trinity's deep know-how in nurturing high-growth tech businesses makes them the perfect capital partner for us. They get what Atmosphere's all about and understand the unique value we bring to the media landscape. Their support will help us push the envelope, expand our footprint, and keep wowing viewers and business partners."

In addition to market expansion, the partnership will pave the way for product development and technological advancements. Atmosphere TV's platform facilitates customization, allowing businesses to brand their programming and run promotions alongside content. Furthermore, the company is ramping up investment in its proprietary content delivery systems to create a stellar user experience and provide businesses with versatile, engaging content options.

Given the rise of short-form video and the proliferation of targeted digital advertising outside the home, Atmosphere TV sees a golden opportunity to capture the growing out-of-home audience market. With Trinity Capital's guidance, the company plans to capitalize on this trend, delivering a data-driven, ad-supported platform to businesses worldwide.

Ready to revolutionize your venue's entertainment? Check out atmosphere.tv. Get ready to elevate your patrons' experience!

[1] TV Newsletter: The Professional Video Industry's #1 Source for News, Trends, and Insights. Sign up here[2] [Atmosphere TV.] (2022). Press Release: Atmosphere TV Secures $62.7 Million in Growth Capital to Scale Its Business-to-Business (B2B) Streaming Platform [news release].[3] [The Business Journals.] (2022). Atmosphere TV snags $62.7M in funding to stream TV to bars, restaurants.[4] [Betakit.] (2022). Atmosphere TV raises $62.7 Million in growth capital to expand its B2B streaming platform.[5] [Business Wire.] (2022). Atmosphere TV Secures $62.7 Million in Growth Capital. Accessed 5 May 2022. www.businesswire.com/news/home/20220314005603/en

Atmosphere TV, the innovative streaming platform, has secured $62.7 million in growth capital from Trinity Capital, a move that is expected to drive further expansion and media innovations.
In the realm of business-to-business (B2B) media, Trinity Capital's investment in Atmosphere TV signifies a significant step in digital financing and investing within the technology sector.
With the fresh funding, Atmosphere TV aims to broaden its reach into airports, medical centers, and auto shops, expanding its service offerings beyond restaurants, bars, gyms, and other commercial spaces.
As Atmosphere TV prepares for growth, it will also prioritize product development and technology advancements, focusing on improving its proprietary content delivery systems and enhancing customization features.
The partnership between Atmosphere TV and Trinity Capital will foster a data-driven ad-supported platform, capitalizing on the surge of short-form video and targeted digital advertising, thus potentially capturing the growing out-of-home audience market.
By choosing Atmosphere TV, businesses can transform their venues into engaging centers that provide an exceptional viewer experience and easy-to-navigate promotion options.