Synamedia Bolsters Ad-Tech Team with Industry Veterans
Synamedia has appointed Chris Le May as the new director of advanced advertising for its Iris ad-tech team. With 25 years of experience in TV and digital media, Le May brings a wealth of knowledge to the role. Le May's extensive career includes leadership positions at DataXu and the European Broadcaster Exchange (EBX). He has worked closely with major broadcasters such as Sky, BBC, RTL, and Channel 4, driving innovation in addressable TV and advanced advertising strategies across Europe. Henry Rivero, another industry veteran, has also joined the Iris team as business development lead for advanced advertising. With a background in managing technology and product roadmaps across broadcast, digital, and social advertising at RTL Group, Rivero offers a unique broadcaster's perspective. He has advised several media companies on advanced advertising and digital transformation. Both Le May and Rivero's appointments strengthen Synamedia's Iris ad-tech team. Their combined experience and expertise in advanced advertising and digital transformation will help drive innovation and growth for the company.
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