Swiss-based Kotak General Insurance names Surabhi Kanjilal as the new head of marketing
In a strategic move, Zurich Kotak General Insurance, based in India, has appointed Surabhi Kanjilal as its new Chief Marketing Officer (CMO). With over 16 years of experience in marketing, brand building, growth strategy, and customer experience, Kanjilal brings a wealth of knowledge to her new role.
Kanjilal's responsibilities include leading the company's marketing and PR strategy, brand development, and digital initiatives. Her appointment is seen as crucial for Zurich Kotak's new phase of growth, with a goal of strengthening market position and creating a positive impact through innovation and digital transformation.
Alok Agarwal, the managing director and CEO, has highlighted Kanjilal's expertise as invaluable for Zurich Kotak's growth strategies, which include expanding product portfolios and serving various segments, including SMEs and corporates, requiring robust marketing and digital outreach.
While specific digital initiatives have not been detailed publicly, the emphasis on her role suggests a strong push towards leveraging technology and digital marketing channels to enhance customer engagement and brand visibility. This aligns with the company's broader growth strategies.
The article, published by BE Staff, provides insights into Kanjilal's background, with prior roles at Reliance General Insurance and other notable companies. The article can be found on the BE Staff website, which boasts a community of over 2 million industry professionals.
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The article was published on August 11, 2025, at 02:13 PM IST and can be shared on various platforms, including Telegram, Facebook, or by copying the link.
[1] BE Staff. (2025, August 11). Zurich Kotak General Insurance appoints Surabhi Kanjilal as Chief Marketing Officer. Retrieved from https://www.bestaff.com/news/zurich-kotak-general-insurance-appoints-surabhi-kanjilal-as-chief-marketing-officer [2] BE Staff. (n.d.). Zurich Kotak General Insurance. Retrieved from https://www.bestaff.com/companies/zurich-kotak-general-insurance [3] BE Staff. (n.d.). Surabhi Kanjilal. Retrieved from https://www.bestaff.com/people/surabhi-kanjilal
- Surabhi Kanjilal's appointment as the Chief Marketing Officer (CMO) of Zurich Kotak General Insurance is crucial for the company's business strategy, as her expertise in marketing, brand strategy, and growth is expected to boost the company's digital initiatives and customer engagement.
- With the objective of expanding product portfolios and serving various segments, including Small and Medium Enterprises (SMEs) and corporates, Zurich Kotak General Insurance is seen to rely heavily on effective marketing and brand development strategies.
- In the new phase of growth, the company aims to strengthen its market position and create a positive impact through innovation and digital transformation, which are core aspects of Kanjilal's responsibilities.
- With the BE Staff website offering a wide range of articles and insights related to business, finance, and news, subscribing to their newsletter and downloading their app promises to offer continuous updates, easy navigation, and the ability to save favorite articles on various platforms, including iOS and Android devices.
