Struggling French ready-to-wear industry facing maturing challenges
Ready-to-wear fashion brands continue to feel the heat, with more names added to the list of struggling companies. Joining the likes of Camaiêu and Naf Naf, some other big names in the industry are facing tough times.
Brands like Ba&sh, Sergent Major, Morgan, and Kookaï have reported difficulties or even decided to exit certain sectors of the ready-to-wear market due to a mix of factors: shifting consumer habits, increased competition from fast fashion, and economic pressures.
These struggles represent a broader trend of consolidation and transformation in the mid-range fashion segment, where many traditional players are finding it hard to maintain their once-dominant market positions.
Want to dive deeper into the issues these brands are facing or learn about recent developments within a specific brand? I've got you covered. Those. looked like some challenging times for the fashion industry, eh?
Facing economic pressures and changing consumer habits, several well-known fashion brands like Ba&sh, Sergent Major, Morgan, and Kookaï are grappling with difficulties or even leaving certain sectors of the ready-to-wear market. The struggles seen among these brands could be indicative of a wider consolidation and transformation in the mid-range fashion segment, as many traditional players find it increasingly challenging to hold their previous market dominance.
