Strategies for Crafting and Enhancing a Webinar to Spur Sales Prospects
Webinars: The Powerhouse for Your Biz
It's high time to embrace webinars for your business if you aim for a boost in conversions! Here's the lowdown on why you shouldn't ignore this golden opportunity.
First off, the webinar craze isn't slowing down, as the number of events has shot up by 7% compared to 2016, and the audience attendance has exploded by 16%. That's right, webinars are taking the world by storm! So, brush up on your webinar skills – now's the perfect time to hop on this trend.
Are you ready to learn what makes webinars an indispensable tool in your marketing arsenal? Let's dive in!
Purpose of the Webinars:
If you're thinking about hosting a webinar, you'll be happy to know that approximately 2/3 of webinars hosted by our customers are geared towards education. Here's the lowdown on the popular topics:
- 40%: of the webinars are dedicated to product training, how-to sessions, business knowledge sharing, peer meetings, and employee training.
- 15%: of the webinars are meant for online education, educational courses, lessons, lectures, and e-learning.
- 10%: are focused on life coaching, self-development, and web seminars.
So, whether you're promoting a product, sharing expertise, or teaching a valuable skill, a webinar’s got you covered!
Geography:
Looking for a global audience? You're in luck because webinars are particularly popular in several countries, including Canada, the UK, the USA, Germany, Austria, Singapore, Ireland, the Netherlands, New Zealand, and Australia. And guess what? The interest in webinars is on the rise in Australia, the Netherlands, the UK, Germany, Singapore, and New Zealand.
Attendance:
When it comes to attendance, out of those who registered, 45% actually showed up for the webinar. The rest signed up to access the recording or because they were too busy to join, but they're still interested leads that you can nurture!
Mobile Attendees:
30% of attendees joined from smartphone devices, so make sure your platform offers a user-friendly mobile app!
Length of a Webinar:
Keep your webinar fresh and engaging with a runtime of approximately 63 minutes – 30-40 minutes for your message and an additional 15-20 minutes for a Q&A session.
Top Features:
Want to take your webinar to the next level? Spice it up with interactive elements like group chats, polls, questions, and surveys to boost engagement and action during your webinars.
Webinars in B2B Sale & Marketing:
More and more B2B buyers prefer webinars over other sales and marketing channels. In fact, 41% of B2B buyers prefer interactive/visual content they can access on-demand, while 35% prefer audio/video content they can access on-demand. The cherry on top? 76% of B2B buyers have used webinars in the past 12 months to research their B2B purchasing decisions.
Predictions for Webinars in 2018:
Brace yourself, because webinars are set to dominate in 2018! They're going to be a crucial tool for customer experience, content marketing, and authentic marketing. The number of hours spent watching YouTube videos is up 60% year-over-year, and every minute, 300 hours of videos are uploaded to YouTube. So, get ready for a webinar revolution!
Webinars, being an indispensable tool in marketing, can be leveraged to deliver educational content about products, business knowledge, or life coaching, attracting a global audience especially in countries like Canada, the UK, USA, Germany, Austria, Singapore, Ireland, Netherlands, New Zealand, and Australia. Furthermore, webinars also serve as a valuable platform for B2B sales and marketing, as 76% of B2B buyers have used webinars in the past 12 months to support their purchasing decisions.
