Strategic Growth Through Trust: An Examination from a Global Leader in the Electronics Industry
In the ever-evolving world of business, trust has emerged as a key differentiator in increasingly commoditised markets. A recent partnership between TreviPay and a European division of one of the world’s largest electronics companies serves as a powerful example of how building trust in B2B relationships can significantly enhance business performance and growth.
For over five years, TreviPay has been collaborating with this European division, managing 15 websites across eight EMEA markets primarily serving Small and Medium-sized Businesses (SMBs) through their e-commerce channel, which drives 60-65% of their European revenue. To address a critical SMB need for better cash flow management, they introduced a flexible 30-day invoicing option. This operational transformation, however, required a trusted partner, as prior payment services, outsourced externally, were underperforming and lacked transparency.
Martha Salinas, the CCO at TreviPay, emphasised that trust was "absolutely central" to the decision, enabling the company to bring their order-to-cash process back in-house and rebuild lost customer insight and data visibility. This trust facilitated a complex transition that strengthened relationships with SMB customers, enhanced control over operations, and positioned the company for scalable growth in an important strategic segment.
The partnership between TreviPay and the European electronics firm illustrates how trust in B2B relationships directly fosters operational excellence, improved customer experience, and revenue growth by enabling strategic innovations that customers value.
Trust allows companies to undertake complex, high-stakes transitions with confidence, such as insourcing critical financial services. It fosters long-term partnerships where both parties collaborate closely to solve operational and customer-facing challenges. Trusted partnerships restore and enhance data visibility and customer insight, supporting smarter decision making. Ultimately, trust-driven collaboration underpins growth by enabling flexibility in customer offerings, such as payment terms tailored to SMB needs, strengthening revenue streams.
This case aligns with broader observations that real-world evidence of a partner’s reliability—often through detailed case studies and transparent communication about challenges and processes—is a core factor in building trust and driving strategic business outcomes in B2B settings.
The e-commerce payments process was previously outsourced to a third party with subpar service levels. By bringing this process in-house, the company was able to streamline the invoicing experience, freeing up account managers to focus on delivering real support to SMB clients. A dedicated telesales team in Barcelona is responsible for closing 35% of SMB sales, playing a vital role in preserving a human connection.
The partnership focuses on serving SMB customers through their 'dot com' channel, which represents 60-65% of the European revenue. Financing-led sales have significantly increased average revenue per unit, reinforcing the link between trust, customer experience, and business growth.
Today, the payments platform processes 17% of all SMB payments across Europe, scaling to $500 million with a target of $1 billion. According to Deloitte, 88% of customers are more likely to repurchase from trusted companies. This trend is reflected in the European electronics firm's partnership with TreviPay, as SMB buyers are nearly twice as likely to recommend or pay more for services from companies they trust.
In conclusion, the TreviPay–European electronics firm partnership demonstrates the real, concrete value of trust when embedded into operations and relationships. As PwC found, 93% of executives believe trust directly impacts the bottom line, and trusted companies can achieve up to 400% higher returns than their peers. Suppliers who reach 'Trusted Advisor' status can see significantly higher returns, with share of wallet steadily growing over time.
As we move forward, it is clear that building trust in B2B relationships will continue to be a key factor in driving success and growth in the business world. The date of this news article is 07.08.2025.
The partnership between TreviPay and the European electronics firm highlights that trust in B2B relationships contributes to operational excellence by allowing companies to bring critical financial services in-house, optimize processes, and streamline customer interactions. Trusted partners, such as TreviPay, enable businesses to provide flexible payment terms and enhance revenue streams.
In the competitive business landscape, powerful partnerships grounded in trust foster long-term collaboration, ensuring both parties work together to tackle operational challenges and deliver exceptional customer experiences. These successful partnerships not only Improve data visibility and customer insight but also achieve superior financial performance, as demonstrated by the growing trust-driven transactions between TreviPay and the European electronics firm.
