Spanish firm Codere climbs up in Brand Finance ranking
In the bustling world of online gaming, Codere Online has established itself as a market leader in Spain and Latin America. Over the past 12 months, the company's marketing and sponsorship efforts have consolidated its status as a household name, alongside brands such as Zara, Vueling, and Movistar in Spanish business.
Codere Online, which began operations in Spain in 2014, has maintained its record of being named on the Top 100 list of Spanish business since 2010. This consistent recognition is a testament to the company's financial performance and strategic initiatives.
One of the key strategies that have propelled Codere Online's success is its expansion and enhanced presence. Through strategic initiatives, the company has boosted its brand visibility in Spain and Mexico, creating a robust omnichannel gaming and casino presence that complements its online business.
Financial performance has also played a significant role in Codere Online's growth. In the year leading up to March 2025, the company reported over 87 million euros in net gaming revenue in Spain, with more than 50,000 average monthly active players.
Strategic partnerships have been instrumental in increasing Codere Online's brand visibility and reach. Partnerships with football clubs like Real Madrid and C.F. Monterrey have boosted the company's brand awareness in the sports betting and sponsorship arena. These partnerships have led to activations around major sporting events, such as the FIFA Club World Cup.
In addition to football, Codere Online has demonstrated its commitment to the development of women's sport by partnering with Rayadas, reinforcing its position as a dedicated supporter of Mexican sports.
These strategies and partnerships have contributed to Codere Online's leadership in the Spanish and Latin American markets. In 2025, the company improved its ranking to 77th in Spain's most valuable brands, according to Brand Finance, making it the only gaming brand on the list.
Despite its success, Codere Online continues to operate in its core markets of Spain and Mexico, maintaining its focus on providing an engaging gaming experience for its customers while strengthening its brand presence.
Codere Online, with its strong presence in Spanish business and finance, has also ventured into the sports sector, securing partnerships with renowned football clubs such as Real Madrid and C.F. Monterrey, expanding its brand visibility in the sports betting and sponsorship arena. This diversification into sports business complements its steady growth in the finance sector, allowing it to maintain its market-leading position in the Spanish and Latin American gaming industry.
