Smart Retail Expands Globally, Empowering Brands with Real-Time Data

Smart Retail Expands Globally, Empowering Brands with Real-Time Data

Smart Retail, a pioneering data-driven platform, has expanded its reach across multiple industries and global markets. The service, now available in all eleven Hybrid active markets, enables real-time visitor data evaluation and targeted advertising. Major brands and companies are already leveraging Smart Retail's capabilities to enhance their retail strategies.

Smart Retail's comprehensive data pool encompasses user interests, intentions, lifestyle, and family situation. This information empowers brands to tailor their marketing efforts effectively. The platform offers advertising formats such as Hyperlocal Display, Flyer Display, and Product Display, ensuring brands reach their target audience.

Smart Retail's technology is versatile, applicable in supermarkets, hardware stores, shopping centers, lifestyle sectors, and automobile manufacturers. It leads potential customers to nearby stores and tracks visitor numbers for campaign evaluation. Solution customers receive detailed reports with visitor numbers and media metrics to assess campaign effectiveness.

Smart Retail uses ge-analyses to identify individuals with a high purchasing probability and plays suitable advertising campaigns on their mobile devices. This targeted approach has attracted brands like Pepco, MaxiZoo, Auchan - ATAC, E.Leclerc, Wilkinson, BP, iSpot, BigStar, and VeloBank. By 2025, Tante Enso is expected to have around 700 Smart Stores in Germany, including 282 true local supply stores. Other companies are also expanding their use of Smart Retail technologies like self-checkout, smart shelves, and AR apps, even in rural areas where about 600 Smart Stores operate as of mid-2025.

Smart Retail's growth and adoption by major brands and companies highlight its potential in transforming retail strategies. With real-time data evaluation, targeted advertising, and comprehensive reports, Smart Retail is set to reshape the retail landscape across various industries and markets.

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