Sahar Al Aufi showcases refined and sophisticated designs
In the dynamic realm of fashion and design, Sahar Al Aufi stands out as an entrepreneur and fashion designer with a unique approach. Her company, which encompasses the Melis by Sahar Alaufi brand and the co-founded Weddings From Italy (WFI) with Giuliano Rubini, is a testament to her passion for artistry and love for creating beauty.
Sahar's company is renowned for its commitment to ancient tailoring crafting techniques and the use of exclusive materials in its manufacturing. This commitment extends to its one-stop shop for brides and grooms, integrating the production cycle and collateral services, making it a go-to destination for high-end ceremony attire for both men and women.
Embracing the challenges that come with the industry, Sahar finds new ways of working and changes strategies when needed. She values open communication, research, and sound analysis to reach an understanding of clients' needs. This client-centric focus is evident in her sophisticated design ideas that celebrate the creation of new families.
In the face of the digital revolution, Sahar's company has shifted 85% or more of its work to digitization. This transformation is evident in the use of technology for taking measurements, designing, and building products online. The company's strong online presence through social media platforms such as Instagram showcases their elegant bridal designs with modern details, suggesting their digital platforms are used to promote and grow the brand.
However, specific details about Sahar Al Aufi's company's digital adaptation for growth are not readily available. General knowledge indicates that fashion and design companies like Sahar's typically embrace digital transformation by establishing a strong online presence, utilising digital marketing and e-commerce, incorporating technology in design and production processes, and adopting customer relationship management systems.
Sahar believes that energy levels must be high, and employees are important assets for the company, needing to be supported mentally and emotionally. She continues to recognise her team's achievements, thank them, and appreciate their level of work to motivate them. Sharing opinions, listening to and respecting each other's experiences, having aligned goals, and creating a friendly environment are key to her team's success.
The idea behind Sahar Al Aufi's company is the artistic side of her and the beauty she loves to create. Technology is essential for her work, connecting her different brands worldwide. The mission of Sahar Al Aufi's company is to celebrate the creation of new families through the manufacture, retail, and distribution of high-end ceremony garments. The company uses a tailored system and celebrates the creation of new families.
[1] Sahar Al Aufi's Instagram [3] Weddings From Italy
- Sahar Al Aufi's Instagram platform showcases her elegant bridal designs with modern details, an essential tool for promoting and growing her fashion-and-beauty brand.
- Embracing advancements in technology, Sahar's company has shifted a significant portion of its work to digitization, integrating technology for taking measurements, designing, and building products online.
- In the business sector, Sahar Al Aufi's company stands out for its commitment to ancient tailoring crafting techniques, utilizing exclusive materials in its manufacturing, and celebrating the creation of new families through the sell of high-end ceremony attire for both men and women.
- In the dynamic environment of fashion and design, Sahar Al Aufi's company continually adapts, employing open communication, research, and sound analysis to understand clients' needs and reach creative solutions.
- Recognizing the importance of her team in achieving the company's mission, Sahar Al Aufi nurtures her employees' ideas and talents, promoting a positive lifestyle and fostering a sense of entrepreneurship within the organization.
