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Prosperity is once again gaining popularity among a larger number of individuals.

Increased desirability of personal wealth among Germans, according to recent surveys conducted by private equity firm RWB.

Prosperity now holds an appealing allure for an increasing number of individuals.
Prosperity now holds an appealing allure for an increasing number of individuals.

Prosperity is once again gaining popularity among a larger number of individuals.

In a significant shift, a recent survey conducted by the market research company GfK, on behalf of private equity specialist RWB, has revealed an increase in the desire for a high private fortune among Germans for the first time since 2017. This reversal of a yearly downward trend in wealth aspiration is noteworthy.

The survey, which gathered statements from 1,010 local adults aged 18 to 74, found that half of the respondents perceive a million euros, including real estate, as the threshold for wealth. This figure underscores the ambitions of the German population in terms of financial success.

Interestingly, the survey also showed a decrease in the number of people who believe that the COVID-19 crisis will negatively impact wealth accumulation compared to the previous year. This suggests that the pandemic has not deterred people's desire for a high private fortune in Germany.

RWB, a private equity specialist in Germany, conducts similar surveys annually. The latest findings indicate a positive reassessment of the chances of actually achieving the desired high fortune in recent times.

GfK, a renowned market research company that conducts surveys on behalf of various clients, carried out this survey. The results underscore a current trend in wealth aspiration in Germany, providing valuable insights into the financial ambitions of the German population.

The survey's findings reveal that a considerable number of respondents are actively pursuing wealth-management strategies, as they view a million euros, including real estate, as the benchmark for wealth (personal-finance). Furthermore, the decrease in the number of people who believe the COVID-19 crisis will negatively impact wealth accumulation indicates an ongoing interest in wealth growth within the context of other financial concerns (finance).

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