Private equity sector set for growth with AssetMark's foray into private market investments
In a move that will reshape the investment landscape, AssetMark, a leading provider of investment and technology solutions for advisors and their clients, has announced its expansion into private markets. The expansion, set to launch in the final quarter of 2025, aims to provide advisors with access to professionally-managed exposure to private market asset classes such as private credit, private real estate, and private equity.
Lou Maiuri, the group chief executive of AssetMark, has highlighted the importance of private markets for building modern, diversified portfolios. He emphasized that AssetMark is committed to helping advisors access private market opportunities in an intuitive and scalable manner.
The strategy for this expansion focuses on integrating private credit, private real estate, and private equity into AssetMark's managed solutions and discretionary programs. This move aims to provide advisors with access to differentiated private market asset classes that offer unique return streams and the potential to enhance long-term portfolio outcomes.
AssetMark's private markets capabilities will be available to advisors and firms starting from Q4 2025. A portion of AssetMark's discretionary strategies will be allocated to private markets. The firm's platform enhancements will allow advisors to invest in semi-liquid, diligenced private funds within a single custody account alongside public securities, simplifying advisor workflows and improving investor experiences.
Key elements of the offering include Dynamic Unified Managed Accounts (UMAs) and the Adhesion Wealth platform supporting combined public and private asset holdings. Integration of private funds as a sleeve within discretionary and UMA accounts will be another crucial aspect. Enhanced portfolio management capabilities with rebalancing across public and private assets will also be provided. Tools and educational resources to assist advisors in offering private market solutions will be part of the package.
This holistic approach aims to make private market investments intuitive, scalable, and aligned with how advisors currently serve clients. The availability of AssetMark's private markets capabilities is part of the firm's plan to align with how advisors serve clients today.
In the coming months, more details about AssetMark's private markets offerings will be shared. AssetMark is conducting due diligence on private credit, private real estate, and private equity funds to ensure they meet the firm's rigorous standards.
This expansion by AssetMark is a significant step towards democratizing access to private markets for advisors and their clients, potentially revolutionizing the investment landscape.
By incorporating private credit, private real estate, and private equity into their managed solutions and discretionary programs, AssetMark is aiming to enrich personal-finance portfolios through wealth-management strategies that provide advisors with access to uniquely-rewarding private market asset classes. Their holistic approach toward private market investments, including intuitive and scalable access, simplified workflows, and educational resources, is a game-changer in the finance industry, potentially democratizing these investments for advisors and their clients.
