Predicting the Highly-Sought and Scarce Professions in Agencies for the Year 2021
The U.S. advertising industry is currently undergoing a significant transformation, with many agencies focusing on rebuilding their workforce for future success. This shift comes in response to the impact of Covid-19 on the industry, which has resulted in job losses and the need for a workforce that can drive growth and success.
According to the Forrester report, the advertising industry in the U.S. is predicted to lose approximately 35,000 jobs in 2020 due to the pandemic. This number is expected to increase, with an additional 17,000 jobs lost in 2021. Many advertising shops in the U.S. have had to reduce their staffing levels this year, with some of the industry's biggest advertising shops being forced to cut staff.
Agencies are now determining which positions will be crucial for growth moving forward. The rebuilding process involves reevaluating internal structures within agencies, a strategic move to adapt to the changing industry landscape. Agencies are considering the roles that will be essential for growth in the post-Covid-19 industry.
The aim is to create a workforce that will set agencies up for success in the future. The job losses in the advertising industry are primarily due to the effects of the Covid-19 pandemic. The Forrester report attempts to quantify the damage caused to the advertising industry by Covid-19, predicting a total of around 52,000 jobs will be lost in the U.S. advertising industry over the course of 2020 and 2021.
The rebuilding process is a step towards recovery and growth in the U.S. advertising industry. While the search results do not provide specific information about the largest advertising agencies in the USA adding 17,000 jobs in 2021 as per Forrester’s estimates, it is known that major advertising agencies in the USA typically include those associated with large networks like Dentsu, BBDO, and VML, which are known for their significant presence in the industry.
In conclusion, the U.S. advertising industry is facing challenging times, but agencies are taking strategic steps to rebuild their workforce and prepare for a successful future. The focus is on creating a workforce that can drive growth and success in the U.S. advertising industry, setting the stage for recovery and growth in the post-Covid-19 era.
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