OpenAI Shifts to Public Benefit Corp, Explores ChatGPT Ads
OpenAI is transforming its structure into a public benefit corporation, with the controlling nonprofit set to receive an equity stake valued at a minimum of $100 billion. Meanwhile, the company is expanding its ChatGPT platform, now boasting 700 million weekly active users, and is available on Apple devices.
OpenAI is exploring new avenues for ChatGPT. CEO Fidji Simo is leading interviews to form a team dedicated to introducing advertisements to the platform. The company has posted a job listing for a Growth Paid Marketing Platform Engineer, tasked with constructing foundational marketing technology systems for ChatGPT.
The role involves building technical infrastructure for OpenAI's paid marketing operations. This includes campaign management tools, ad platform integrations, real-time attribution systems, and experimentation frameworks. OpenAI aims to execute marketing at scale independently, reducing its reliance on external agencies. The company recently appointed Omnicom Media Group's PHD as its global media agency of record for ChatGPT.
The compensation range for this position spans $160,000 to $385,000, with equity offerings included. Successfully implementing this infrastructure could pave the way for a broader product, enabling other brands to execute campaigns through ChatGPT.
OpenAI's transition to a public benefit corporation and its expansion into advertising infrastructure signal a significant shift in the company's strategy. With ChatGPT's user base growing fourfold year-over-year, OpenAI is positioning itself to leverage this popularity, potentially opening new revenue streams through advertising.
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