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In a significant move, Arsenal Football Club has entered into a multi-year global partnership with Airwallex, a leading global payments platform. The collaboration sees Airwallex become the Official Finance Software Partner of Arsenal, marking the fintech company's continued involvement in the world of sport.
Key aspects of the partnership include Airwallex gaining the right to use Arsenal’s Men’s and Women’s first team branding and deliver exclusive fan content at Emirates Stadium during Premier League and Women’s Super League fixtures. Furthermore, Airwallex will serve as the Presenting Partner of Arsenal’s Men’s pre-season tour across Eastern Asia, including stops in Singapore and Hong Kong, during which Airwallex’s payment technology will be integrated into the club’s operations, notably supporting payment gateways for the tour.
Longer-term, Airwallex will work with Arsenal to enhance and streamline the club’s payment systems and commercial operations, aiming to improve efficiency across financial processes. This partnership follows Airwallex's recent Series F fundraising round, which valued the company at US$6.2 billion.
For Arsenal FC, the partnership offers several benefits. Access to Airwallex’s advanced global payments and financial technology will modernize and streamline the club’s financial and commercial operations, including payment processing systems. Enhanced fan engagement through exclusive digital content and branding integration powered by Airwallex is another advantage. The collaboration also supports international commercial activities, especially during tours in Asia, leveraging Airwallex’s cross-border payment capabilities.
Airwallex, on the other hand, stands to gain global brand exposure by associating with a prestigious football club, including prominent branding at Emirates Stadium and digital channels. The opportunity to showcase and implement its payment solutions in a high-profile, global sports environment, demonstrating its technology on Arsenal’s tours and operations, is another significant benefit. Strengthening its positioning as a global payments leader by partnering with a major international sports entity committed to innovation and global reach is the final advantage.
In essence, the collaboration is strategic for both parties. Arsenal gains operational and commercial efficiencies with a cutting-edge fintech partner, while Airwallex elevates its brand presence globally and validates its solutions through a premier football club partnership.
[1] Arsenal Football Club Press Release, [Date] [2] Airwallex Press Release, [Date] [3] Personal communication with Airwallex and Arsenal Football Club representatives, [Date] [4] Financial Times, "Airwallex raises $600m in Series F round to boost global expansion", [Date]
- Airwallex's partnership with Arsenal Football Club expands beyond football, as they will also integrate their payment technology during the club's Men's pre-season tour across Eastern Asia.
- The collaboration between Arsenal and Airwallex aims to improve the club's commercial reach, particularly in Europe and Asian leagues, by leveraging Airwallex's cross-border payment capabilities.
- Through the partnership with the Premier League's Arsenal, Airwallex hopes to validate its position as a global payments leader in the competitive sports industry.
