Milka launches new size for their popular chocolate bars, weighing at 190 grams. - Milka announces a new, larger chocolate bar format for consumers to enjoy.
Mondelez Commences Delivery of Reduced Size Milka Extra Chocolate Bars
Mondelez, the US confectionery giant, has started delivering reduced size Milka Extra bars to retailers this week. The marketing campaign for the new bars is set to launch next week.
Earlier this year, Mondelez trimmed the weight of several Milka varieties, including Alpenmilch, Noisette, Zartherb, and Weiß, which went from 100 grams to 90 grams. Larger bars, such as some varieties like Dark Milk, Luflée, or Oreo Sandwich, were already less than 100 grams. This move incurred criticism from consumer advocates who pointed to escalating cocoa prices and associated costs of energy, packaging, and transportation as the primary reasons for the weight reduction.
Despite the backlash, Mondelez acknowledged the increase in expenses, attributing some of the decisions to these factors. The company is also investing in initiatives aimed at sustainability, innovation, and energy efficiency in an effort to mitigate these cost pressures.
While the new size for Milka Extra bars has been rolled out, exact details regarding the size and weight of the new bars have not been disclosed. Additional information about the new bars, including the specific weight, packaging details, and marketing strategy, will be shared during next week's marketing campaign.
Finance-oriented analysts at worldleez international are anticipating the impact of Mondelez's decision to reduce the size of Milka Extra chocolate bars on their profit margins in the food-and-drink sector. This move towards lifestyle choices focusing on more sustainable business practices could set a new trend in the finance and food-and-drink industries, as Mondelez aims to offer a new, one-pound chocolate table size for consumers while maintaining a 190 grams lead in the quality of their milk chocolate.
