Media giant Mondelēz opting for MediaMonks and Publicis Groupe to establish a new content production model
Mondelēz International Consolidates Global Content Production and Management with MediaMonks and Team Pop
Mondelēz International, the multinational food and beverage company behind beloved brands such as Cadbury, Milka, Oreo, Philadelphia, Ritz, Sour Patch Kids, Trident, and Triscuit, has announced a significant change in its content production process. The company has consolidated global content production and management with both MediaMonks and a Publicis Groupe team called Team Pop.
As part of its strategy to improve efficiency and agility, Mondelēz has implemented a new content production model that connects creative, data, and media capabilities. This consolidation with MediaMonks and Team Pop aims to drive personalized content across platforms and customer touch points.
The search results do not specify the names or identities of the persons who will now conduct global content production and management for Mondelēz International. However, they mainly provide profiles of individuals working in marketing and brand management roles, suggesting that changes in personnel may have occurred recently.
In addition to MediaMonks and Team Pop, Mondelēz's brand portfolio will also benefit from the efforts of a dedicated team called Team Pop. This team will work across all brands, ensuring a consistent and cohesive approach to content creation.
MediaMonks, a digital production company, and Team Pop, a creative agency within the Publicis Groupe, will work together on Mondelēz's global content production and management. This collaboration is expected to streamline the process and deliver high-quality content that resonates with customers worldwide.
This move towards a more agile content production model is part of Mondelēz's broader strategy to stay competitive in the rapidly changing market. By consolidating its content production and management, the company aims to quickly adapt to customer preferences and market trends, ensuring that its brands remain relevant and appealing.
In conclusion, Mondelēz International's decision to consolidate global content production and management with MediaMonks and Team Pop marks a significant shift in its content strategy. This new model is expected to drive personalized content across platforms and customer touch points, helping the company to stay competitive in the global market.
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