Media Authority Appoints Ashlee Clarke as CEO and Primary Shareholder
Cincinnati-based independent media agency Empower Media embarks on a shift in ownership and leadership, with Ashlee Clarke assuming majority ownership and the position of CEO. Clarke, the founder and CEO of creatively-focused media agency NitroC, is now leading Empower Media, following the acquisition of the two entities.
Under Clarke's leadership, Empower Media will maintain its media clients, such as Bush Brothers, Zaxby's, Brooks Running, American Standard, Wendy's, and Rust-Oleum. In contrast, NitroC will continue to cater to creative clients, including Sprouts Farmers Market, Academy Sports + Outdoors, Jockey, and FreshPet.
Bringing her diverse experiences in entertainment, creativity, and business to Empower Media, Clarke aims to leverage this collective knowledge to propel the agency forward. No details on Empower Media's new clients after the acquisition have been publicly disclosed thus far. Additionally, while a strategic partnership between NitroC and Canva has been announced, focusing on enterprise customer benefits and document creation efficiencies, no clients or specifics related to Ashlee Clarke's new role at Empower Media were mentioned in that context.
Empower Media, under Clarke's leadership, will continue to serve clients in the finance, industry, and business sectors, such as Bush Brothers, Zaxby's, and Wendy's. Meanwhile, NitroC will continue catering to creative clients like Sprouts Farmers Market, Academy Sports + Outdoors, and Jockey, with Ashlee Clarke utilizing her diverse business experiences to further grow Empower Media.
