Marketing Lead Bria Bryant Appointed in International Role by Assembly
Stagwell media agency Assembly, a subsidiary of the Brand Performance Network, has appointed Bria Bryant as its Global Chief Marketing Officer (CMO). Bryant, based in New York, took up her new role following the significant rebrand of Assembly in 2022 and the departure of Mary Beth Keelty, who is now in an elevated leadership position within the Brand Performance Network.
Assembly, an omnichannel media agency, has directed substantial investments this year towards enhancing its brand identity and messaging. In February, the agency launched a revamped website, logo, and color palette. These updates have also been reflected in Assembly's new business victories.
As the CMO, Bryant reports to Assembly's global CEO, James Townsend, and is responsible for leading the agency's marketing strategy to set new standards of excellence within the Stagwell challenger network. Her role involves shaping Assembly’s brand narrative, marketing initiatives, and industry presence. This is demonstrated by her active participation in industry events and her engagement with key media platforms and partners.
In her capacity as the CMO, Bryant plays a crucial role in driving innovation, integration, and growth across the Brand Performance Network's global media capabilities and brand strategies. Overall, her appointment as CMO establishes her as a key figure in the network, where her leadership at Assembly contributes to the network's mission to revolutionize marketing through combined agency strengths.
Bryant's marketing strategy as the Global CMO of Assembly aims to drive innovation and growth in the finance sector, aligning with the agency's significant investments this year. Her role in shaping the brand's identity and leading business careers within the Stagwell challenger network will undoubtedly influence the network's future finances and leadership within the competitive business landscape.
