Marketing firm Match Group divides its services into individual agencies, each focusing on specific marketing sectors.
In the ever-evolving world of marketing, changes are a constant. This has been particularly true for the Consumer engagement agency, Match Marketing Group, who, despite the challenges posed by the pandemic, have forged ahead with their plans to expand their services.
The launch of two new agencies, Match Retail and Public Label, was initially set for the spring of 2020. However, due to the pandemic, the launch was delayed. The decision to launch these specialized marketing agencies was made by Brian Cohen, the CEO of Match Marketing Group, who was appointed last year.
Match Retail, as the name suggests, focuses on retail marketing services, while Public Label concentrates on creative marketing services. Despite the delay, the focus on specialized services remained unchanged.
Despite the delay, Match Retail and Public Label will operate independently, with Match Marketing Group serving as the overarching organisational unit. The delay provided the company with an opportunity to better hone its strategy, ensuring a smooth transition for both new agencies.
The launch of Match Retail and Public Label is aimed at providing specialized services to existing clients, making Match Marketing Group a more comprehensive solution for businesses seeking marketing solutions. The delay in the launch did not alter their addition as new services offered by Match Marketing Group.
As for the official founders of the retail marketing agency Match Retail and the creative marketing agency Public Label, presented by Match Marketing Group in 2021, they are not specified in the available search results.
Heading into 2021, Cohen considered it an ideal time to officially launch Match Retail and Public Label. The delay in the launch did not affect the plan to operate them independently, nor did it alter their respective focuses on retail and creative marketing services.
With the addition of Match Retail and Public Label, Match Marketing Group continues to demonstrate its commitment to innovation and growth, offering businesses a wider range of marketing solutions tailored to their specific needs.
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