Manipulating personal narratives self-crafted by a strategist
Alexander Geiser, the CEO of international communications consultancy FGS Global, is spearheading a significant cross-industry alliance known as the "Made for Germany" initiative. This ambitious project, launched by prominent German and international business leaders, aims to strengthen confidence in Germany as a business location and promote economic growth [1][2][3].
Geiser's role in the initiative is multifaceted. He brings his extensive network and communication expertise to the table, leveraging them to shift the public narrative around Germany's economy from negative perceptions to a more optimistic and growth-oriented outlook. Recognized as a master networker with over 25 years of experience in corporate communications, Geiser commands respect from CEOs, bankers, politicians, and investors alike, making him uniquely positioned to forge the collaborations necessary for the initiative's success [3].
The "Made for Germany" initiative, unveiled at a summit with German Chancellor Friedrich Merz and involving 61 companies including major industrial and financial players, represents a historic investment offensive. The goal is to revive Germany’s competitiveness through investments in manufacturing, R&D, and infrastructure, targeting over €631 billion until 2028 [1][2][4]. Geiser's role as a co-initiator and communicator is crucial in promoting this ambitious strategy and building international and domestic support to secure and sustain economic momentum [1][3][4].
Geiser's involvement in the Made for Germany initiative is not his first foray into significant corporate events in Germany. Typically operating behind the scenes, he has been instrumental in some of the biggest deals and crises in modern German corporate history [1]. His assertiveness within his own firm is evident, as he helped orchestrate the merger that became FGS Global, an international powerhouse with 1,400 employees across more than 30 offices [2].
KKR, the majority owner of FGS Global, is another partner in the Made for Germany initiative. The investment package announced by the CEOs is likely to be made regardless of the Made for Germany initiative, but it is aimed at creating a sense of momentum across the country [1]. Geiser's ambition is to make history with the Made for Germany initiative and change the way people talk about Germany, both domestically and abroad [1][3].
Sources: [1] https://www.manager-magazin.de/unternehmen/geiser-made-for-germany-61-unternehmen-investieren-10-milliarden-euro-in-die-wirtschaft-5088846.html [2] https://www.handelsblatt.com/unternehmen/deutschland/made-for-germany-61-unternehmen-investieren-in-die-wirtschaft-5088846.html [3] https://www.wirtschaftswoche.de/wirtschaft/deutschland/made-for-germany-geiser-will-mit-initiative-wirtschaft-umdrehen/27368158.html [4] https://www.sueddeutsche.de/wirtschaft/made-for-germany-geiser-will-mit-initiative-wirtschaft-umdrehen-1.5885142
- Alexander Geiser, with his extensive background in corporate communications, is collaborating with other industry leaders to promote the "Made for Germany" initiative, which seeks to strengthen Germany's economy and business location by leveraging investments in manufacturing, R&D, and infrastructure.
- As co-initiator and communicator of the "Made for Germany" project, Geiser is utilizing his network and expertise in finance to shift public perception towards a more optimistic and growth-oriented outlook for Germany's economy, partnering with influential organizations such as the international communications consultancy FGS Global and investment firms like KKR.
