Major League Baseball champion Alex Rodriguez and Dallas Cowboys owner Charlotte Jones have been unveiled as the headlining acts for ASI Show 2023.
The Advertising Specialty Institute (ASI) is gearing up for its 2023 trade shows, with two highly anticipated events scheduled for January. The ASI Show will take place in Orlando from the 4th to the 6th, and in Fort Worth from the 23rd to the 25th.
The Orlando show has already garnered significant attention, with registration trends indicating a higher turnout than the 2022 event. One of the main reasons for this surge in interest is the keynote speaker, Alex Rodriguez. Rodriguez, an Emmy Award-winning MLB analyst for Fox Sports and ESPN, will share insights on his business career, investments, and experiences as a world-series champion on January 6th. The keynote is titled "From Baseball Superstar to Business Mogul: A Champion's Life Lessons."
Audience members at the Orlando show will also have the opportunity to ask Rodriguez a question and win an autographed baseball. Rodriguez, who is the chairman and CEO of A-Rod Corp, manages a $2 billion portfolio and has a team of over 1,000 employees.
At the Fort Worth show on January 25th, Charlotte Jones, the Executive Vice President and Chief Brand Officer of the Dallas Cowboys, will deliver the keynote address. Jones, who is also a co-owner of the team and the president of the Dallas Cowboys Cheerleaders, will discuss the challenges and solutions in building the world's most valuable sports franchise. The keynote in Fort Worth is titled "The Cowboys Way: Brand Strategies & Proven Results From America's Team."
Jones oversees business operations and marketing strategies for the global Cowboys brand. She will also share the five pillars responsible for the success of the Dallas Cowboys brand, her love of branded merch and cause marketing, and her favorite promo product.
Timothy M. Andrews, president and CEO of the Advertising Specialty Institute (ASI), will conduct Q&As with both Alex Rodriguez and Charlotte Jones.
The ASI Orlando show has been chosen as a finalist for the 2022 "Comeback Award" for business excellence by Trade Show News Network (TSNN). TSNN is the No. 1 online news source for the trade show industry.
ASI is the leading technology, marketing, and information provider in the $23.2 billion promotional products industry. Registration for ASI Chicago, scheduled for July 25-27, will open in November.
In addition to the keynote speakers, the ASI Shows promise to be a hub of innovation, networking, and learning for professionals in the promotional products industry. Don't miss out on this exciting opportunity to learn from industry leaders and expand your business network.
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