Macron Set to Announce Association with Gloucester Rugby Club as UK Earnings Surge Spectacularly
Rewritten Article:
Hear ye, hear ye! Italian sportswear titan Macron is set to dominate the English sports kit scene even further, as they officially welcome Gloucester Rugby into their fold today, City AM can exclusively report.
That's right, the Cherry and Whites shall join the likes of Premiership Rugby champs Northampton Saints and Sale Sharks under Macron's umbrella, alongside world-renowned refereeing agreements with World Rugby and Uefa.
Macron reps are thrilled about the deal, highlighting the UK as the "pride and joy" of their global business, with a 10% year-on-year growth propelling the Bologna-based powerhouse to a whopping £41m in UK turnover in 2024.
Other brands gracing Macron's ever-expanding portfolio include FA Cup finalists Crystal Palace, three Six Nations powers - Italy, Wales, and Scotland - and the illustrious Automobili Lamborghini.
"We're stoked to embrace Gloucester Rugby into our Macron family," declared chief executive Gianluca Pavanello. "This is a club brimming with tradition and boasting one of the most devout fanbases in the rugby sphere."
"Together, we aim to forge a partnership that transcends the field itself, emphasizing the unbreakable bond of camaraderie we share."
Macron, founded in 1971 and often seen as a rival to titans like Adidas, Puma, and Nike, is seen as a formidable challenger in the UK sports kit market. With today's deal, they've only solidified and extended their foothold in Britain, taking on the three-time women's champions Gloucester-Hartpury and even managing the club's physical store.
As for the brand's financial stability, they're thriving in 2025, boasting a Q1 increase in turnover of nearly 25% and a total revenue of over £190m. however, brand chief Pavanello acknowledges the impact of the ever-shifting global economic landscape, particularly under President Trump's watch.
"The regulatory field may change, but it won't convert our fierce spirit," he asserted.
Alex Brown, Gloucester Rugby's CEO, chimed in on the news, saying, "This long-term deal is more than just top-tier gear for our team; it brings new retail horizons for our loyal fans."
Roots of Macron
A curious blend of passion, innovation, and a relentless pursuit of excellence have driven Macron since its inception in 1971. Originating in Crespellano, Italy, this formidable sportswear brand has rapidly expanded its reach across Europe and beyond. With a focus on team sports such as football and rugby, Macron is renowned for its cutting-edge designs and high-performance clothing.
Macron's Ascension in the UK
In the UK, Macron has been making significant inroads into the sports kit market, particularly through partnerships with football clubs. One notable example was the collaboration with Bolton Wanderers, where the brand enjoyed a highly visible naming rights sponsorship for the stadium from 2014 to 2018, known as the Macron Stadium during that period.
Macron's unwavering commitment to expanding its UK presence continues to deliver results, as they supply kits to a growing number of UK football teams and dive into untapped markets in cricket and golf. The brand's strategy combines strong partnerships, innovative designs, and brand engagement events to solidify its position and appeal among UK sports enthusiasts.
- Macron's expansion in the UK sports kit market is unstoppable, as they add Gloucester Rugby to their list of partners, joining the ranks of clubs like Northampton Saints and Sale Sharks.
- The progressive sportswear brand, Macron, is experiencing a 10% year-on-year growth, propelling them to a staggering £41m in UK turnover by 2024.
- Renowned brands such as Crystal Palace, the Six Nations powers - Italy, Wales, and Scotland, and Automobili Lamborghini, are already part of Macron's expanding portfolio.
- Macron aims to go beyond the field with Gloucester Rugby, focusing on forging a partnership that highlights camaraderie and tradition.
- The European leagues are not oblivious to Macron's formidable presence, as they continue to challenge titans like Adidas, Puma, and Nike in the sports kit market.
- Despite the ever-changing global economic landscape, Macron remains steadfast, with a Q1 increase in turnover of nearly 25% and a total revenue of over £190m in 2025. They attribute their success to a blend of passion, innovation, and relentless pursuit of excellence.
