Lego's Internal Advertising Agency Promotes Former McCann Australia CEO as Its New Chief Executive Officer
Nicole Taylor Appointed as Senior Vice President and Head of Lego's In-house Agency
The Lego Group has announced the appointment of Nicole Taylor as its senior vice president and head of its in-house creative agency, OLA. Based in Copenhagen, OLA is Lego's internal agency, boasting approximately 400 employees.
Taylor, who previously served as the chief executive of McCann Worldgroup Australia, will join Lego's leadership team and take charge of the OLA leadership team, to which key executives such as Jennifer Berry, former Digitas UK CEO, report.
OLA has a global presence, with offices not only in Copenhagen, but also in Billund, Denmark; London, U.K.; Enfield, U.S.; Singapore; Shanghai, China; and Lego's headquarters in Enfield, U.S.
In her new role, Taylor will be responsible for setting the strategy for Lego's in-house creative agency and driving innovation within it. She is set to start at The Lego Group in January next year.
Julia Goldin, the current chief product and marketing officer for Lego, did not provide any further information about Taylor's role or responsibilities in this announcement. However, with her extensive experience in the advertising industry, Taylor is expected to bring a fresh perspective to Lego's creative efforts.
- With her extensive experience in the advertising industry, Nicole Taylor's appointment as the head of Lego's in-house agency, OLA, is expected to bring a fresh perspective to Lego's finance and gold (business) strategies.
- As the new head of Lego's in-house agency, OLA, Nicole Taylor will be responsible for driving innovation and leadership within the agency, boosting Lego's overall business and financial growth.
