Leeds United Football Club Secures Unique Worldwide Collaboration, Designating Parimatch as Their Sleeve Partner
In an exciting development for the world of sports partnerships, Parimatch, a globally recognised gaming platform with over 30 years of experience, has entered into an exclusive global partnership with Leeds United F.C. as the official sleeve partner for the men's first team. This partnership, commencing during the 2025/26 season, coincides with Leeds United's return to the Premier League.
The collaboration is significant, not only for the financial backing it provides, but also for the shared ambition and mutual growth it represents. Parimatch, known for delivering high-energy campaigns that connect fans and sports, has chosen to partner with a club that embodies resilience, loyalty, and determination—Leeds United.
Leeds United, one of the most historic football clubs in England, is recognised for its passionate fans, classic white kits, and legendary home ground, Elland Road. The club's rich football legacy and loyal fan base make it an attractive partner for brands seeking to connect with football fans on a deeper level.
Under the terms of the agreement, Parimatch's logo will appear on the left sleeve of Leeds United's official home and away kits. Branding will also be visible at Elland Road, Thorp Arch training ground, on perimeter LED advertising, and across club media backdrops.
Beyond logo placement, the partnership aims to activate engagement with fans through innovative digital campaigns and joint activations promoted across both Leeds United’s and Parimatch’s channels. This sponsorship represents more than marketing; it is portrayed as a strategic alliance focusing on mutual growth, leadership, and the shared goal of winning on and off the pitch.
Morrie Eisenberg, Chief Business Officer at Leeds United, commented that Parimatch is a trusted brand with a long-standing commitment to the sporting industry. He expressed his excitement about the partnership, stating that it aligns with Leeds United’s pride, history, and aspirations for the 2025/26 season.
Parimatch's return to the Premier League signifies its commitment to staying at the top of the game. With a history of partnering with numerous top clubs and athletes worldwide, this partnership with Leeds United further cements its position as a leader in the sports betting and gaming industry.
In summary, the partnership between Parimatch and Leeds United is a prominent sleeve sponsorship paired with integrated marketing activations. Its significance highlights shared ambition, leadership in football, fan engagement, and reinforces Leeds United’s identity as it competes in the Premier League 2025/26 season.
[1] Parimatch Press Office statement [2] Leeds United Press Office statement [3] Leeds United F.C. official website announcement [4] Leeds United F.C. social media announcement [5] Parimatch Press Office interview with Morrie Eisenberg, Chief Business Officer at Leeds United F.C.
- This partnership between Parimatch and Leeds United not only involves financial backing but also signifies a shared ambition and mutual growth in the sports industry, reflecting the business strategies of both parties.
- As the official sleeve partner for Leeds United's men's first team, Parimatch, known for its high-energy campaigns, has chosen to partner with a club synonymous with resilience, loyalty, and determination, showcasing its focus on sports partnerships.
- In European-leagues such as the Premier League, football sponsorships like this one between Parimatch and Leeds United are significant, as they offer brands the opportunity to connect with passionate fans on a deeper level and foster growth within the sports finance landscape.
