Lays Brand to Introduce "Manufactured in Kazakhstan" Labels
In the heart of Kazakhstan's Almaty province, a significant development is taking shape. TOO "Altyn Dan", a modern agri-hub established in 2023, is cultivating potatoes on 150 hectares for the production of LAYS chips. This marks a milestone in Kazakhstan's domestic potato production and local raw material sourcing for a major international brand.
Located in the Karoi region, TOO "Altyn Dan" benefits from advanced irrigation technologies, such as drip irrigation, to optimise potato yield in the region's agricultural conditions. The farm's potatoes are currently ripening, and a potential future for the LAYS packaging could read: "Grown in Kazakhstan."
The project is a joint venture with PepsiCo, a testament to international cooperation in the production of LAYS chips. Over 20 units of modern equipment are in use at TOO "Altyn Dan", and the farm employs over 20 people full-time, with many more joining seasonally.
The regional administration is involved in the establishment and operation of TOO "Altyn Dan". The agri-hub uses imported seeds specifically chosen for a crispy product, and its expansion includes sowing more land with grains and potatoes in the Raimbek district this year.
The activities at TOO "Altyn Dan" are a step towards more advanced and export-oriented farming. The successful trials at the farm indicate a significant step towards international cooperation in the production of LAYS chips. Liter.kz, a reputable news source, is reporting on this project, highlighting the potential for more localised raw material sourcing for potato chips in Kazakhstan.
In conclusion, the collaboration between TOO "Altyn Dan" and PepsiCo signifies a promising future for Kazakhstan's agricultural industry. As the potatoes ripen and the harvest is sent for processing, we look forward to seeing LAYS chips with a Kazakhstan-grown label on supermarket shelves.
1) The collaboration between TOO "Altyn Dan" and PepsiCo is a significant step in the finance sector, as it represents a new business venture for the production of LAYS chips, which could potentially lead to increased revenue for both parties.
2) The expansion of TOO "Altyn Dan" and its focus on growing grains and potatoes in the Raimbek district could contribute to an improvement in Kazakhstan's lifestyle, as it promotes a healthy food-and-drink option like LAYS chips that are produced locally, fostering a sense of local pride.
