Key developmental tendencies in online shopping experiences to watch for in 2025
In the ever-evolving world of eCommerce, 2025 promises a landscape that's more digital, AI-enabled, socially integrated, mobile-first, and sustainability-conscious than ever before. Here's a rundown of the top trends and how small businesses can prepare.
1. Small Businesses as Affordable Alternatives
During times of recession, small businesses often offer affordable alternatives, and this trend is expected to continue in the eCommerce sphere. By focusing on niche markets and personalized customer support, small businesses can carve out their place in the competitive eCommerce industry.
2. The Rise of Mobile Commerce
Mobile shopping is set to generate a staggering $2.51 trillion globally in 2025, with smartphones driving over 60% of sales. To capitalize on this trend, businesses are developing native apps or PWAs (Progressive Web Apps) for their online or hybrid stores. No-code eCommerce mobile app builders like AppMySite can help businesses create their own feature-rich shopping apps without the need for coding.
3. AI and Automation
AI technologies such as virtual try-ons, AI-powered shopping assistants, and voice-enabled product search are increasingly popular among US shoppers. AI-driven personalization is expected to be a major growth lever in the eCommerce industry.
4. Social Commerce
61% of US consumers expect to shop primarily through social media by 2030. Platforms like TikTok and Instagram are playing an increasing role in driving eCommerce sales. To stay competitive, businesses should consider incorporating social commerce into their strategies.
5. Enhanced Personalization
The eCommerce industry is becoming more consumer-centric, prioritizing personalized and effective customer support. This trend is evident in the growing use of AI technologies, which help businesses tailor their offerings to individual customers' preferences.
6. Sustainability Concerns
Around one-third of US consumers reject purchases based on sustainability concerns, indicating that eco-friendly practices impact loyalty and sales. To address this, businesses should consider implementing sustainable practices and showcasing their commitment to the environment.
7. Flexible Payment Options
The use of Buy Now, Pay Later (BNPL) options is rising, especially among millennials. Offering flexible payment options can enhance payment flexibility and conversion rates.
8. Omnichannel eCommerce
Omnichannel eCommerce aims towards offering a seamless shopping experience to customers irrespective of the channel or platform they are coming from. This can be achieved by leveraging owned channels like SMS, email, loyalty programs, and even platforms like Discord communities.
9. Delivery and Sustainability
Delivery options remain a critical factor, with 76% of US shoppers abandoning carts if preferred delivery choices are missing. To improve customer experience, businesses should consider offering faster delivery and free delivery offers, as well as eco-friendly delivery options.
10. Performance Marketing Diversification
While Meta and Google dominate paid marketing, emerging channels including TikTok Shop, affiliate marketing, and connected TV (CTV) advertising are gaining ground. To stay ahead, businesses should consider diversifying their performance marketing strategies.
In conclusion, the eCommerce landscape in 2025 will be marked by these trends. To succeed, businesses need to invest in these areas to meet evolving consumer expectations. Whether you have a WooCommerce website or not, tools like AppMySite can help businesses create e-commerce apps for any technology or platform.
- As consumers become more mindful about their spending due to economic conditions, small businesses that focus on niche markets and personalized customer support can leverage finance opportunities by offering affordable alternatives in the eCommerce landscape.
- With technology driving the eCommerce industry, businesses should consider incorporating AI-powered shopping experiences, progressive web apps (PWAs), and social media platforms into their lifestyle strategies to capitalize on the rising trend of mobile commerce and sustainability-conscious shoppers.
