Kendrick Lamar's tracks "Not Like Us" Secures Top Sales Position following Grammy Victories
Kendrick Lamar's "Not Like Us" is riding the wave of success following its triumph at the Grammy Awards. The hip-hop track snatched both Record and Song of the Year trophies, joining "This Is America" by Childish Gambino in this elite club. Post-Grammys, Lamar's chart domination continues, with "Not Like Us" skyrocketing on various Billboard rankings.
The song, currently boasting a presence on ten Billboard lists, has resurfaced on all of them and even scaled back up to the summit of one chart due to an impressive surge in sales. Luminate reports that in the tracking period following the Grammys, "Not Like Us" clocked a substantial 6,100 copies sold, a significant leap from the 1,300 sales before. This monumental increment led to an approximately 375% increase in pure purchases of the diss track.
In consequence, "Not Like Us" swings back into the number one spot on two of its three US sales-centric rosters – the R&B/Hip-Hop Digital Song Sales and Rap Digital Song Sales charts. The song's reentry on the Digital Song Sales chart, an all-style tally, lands it at an impressive No. 10, marking the highest comeback on this frame, although not the week's most significant jump.
The Digital Song Sales chart presently championed by "I’m the Problem" by Morgan Wallen, which debuted at number 1 with 15,000 pure purchases, and Lady Gaga's "Abracadabra", which launched at number 5 with over 9,700 sales, both register impressive starts.
Though "Not Like Us" stands as Lamar's bestselling track at the moment, it's not his only chart-topper. Three tracks from his recent album, GNX, have seen promising increases in both total unit sales and chart positions. "Squabble Up", "Luther", and "TV Off" with Lefty Gunplay, all observed substantial growth. "Squabble Up" captured a 47% increase in sales, "Luther" marked a 27.5% surge, and "TV Off" alongside Lefty Gunplay witnessed a 28% amplification in sales total, while each of these tracks secures improved placements on multiple Billboard tallies due to escalating consumption.
[1] Source: Billboard (Relevant details)
Kendrick Lamar's "Not Like Us" has maintained its success on Billboard charts after winning both Record and Song of the Year at the Grammy Awards. The track, now in the top 10 of ten Billboard lists, even returned to the number one spot on two of its US sales-centric charts following a significant increase in sales post-Grammys.
Lamar's "Not Like Us" saw a surge of 6,100 copies sold in the tracking period following the Grammys, a massive 375% increase from its pre-Grammys sales of 1,300 copies. This increase helped the song reclaim the number one spot on the R&B/Hip-Hop Digital Song Sales and Rap Digital Song Sales charts, and land at a respectable No. 10 on the Digital Song Sales chart.
While "Not Like Us" is currently Lamar's best-selling track, it's not his only chart-topper. Three tracks from his recent album, GNX, have also seen promising increases in sales and chart positions. "Squabble Up", "Luther", and "TV Off" with Lefty Gunplay all observed substantial growth in sales and improved placements on various Billboard charts due to escalating consumer interest.
In a related development, Morgan Wallen's "I’m the Problem" debuted at number 1 with 15,000 pure purchases, and Lady Gaga's "Abracadabra" launched at number 5 with over 9,700 sales, both registering impressive starts on the Digital Song Sales chart.
Highlighting the intensity of competition on the Billboard charts, "Not Like Us" may not have registered the week's most significant jump but marked the highest comeback on the Digital Song Sales chart. The track's resurgence can be attributed to the momentum generated by its Grammy wins and the subsequent surge in sales and consumer interest.
