Jeep North America has appointed William Peffer as its new leader.
Jeep Makes Major Moves: New Leadership and First All-Electric Vehicles
The Jeep brand, a division of Stellantis, is set to make a significant leap into the future with the launch of its first all-electric vehicles in North America. The new Jeep Recon and Wagoneer "S" SUVs are slated to hit the market soon, marking a major milestone for the iconic brand.
In preparation for this transition, there have been some notable changes in leadership within the Jeep brand and Stellantis as a whole. Bob Broderdorf, who became the CEO of the Jeep brand in February 2025, has been focusing on customer feedback, product improvements, and a balanced electrification strategy.
However, Broderdorf's tenure is coming to an end, as William Peffer has been appointed as the new CEO of the Jeep brand in North America, effective from December 1, 2022. Peffer, who previously held the position of CEO of Maserati in the Americas, is stepping into his new role just ahead of the launch of the brand's first all-electric vehicles.
Prior to Peffer, Antonio Filosa held the position of CEO of Stellantis itself. Filosa, who had previously been head of Jeep and was Americas COO before becoming Stellantis CEO, has now stepped down from his position to make way for Peffer.
Jim Morrison, who was the CEO of the Jeep brand for Stellantis in North America, has left his position to lead the newly separated Jeep Performance Parts business.
The move for William Peffer to head the Jeep brand comes as the company is making significant changes in its leadership and product lineup. Alongside the launch of its first all-electric vehicles, the Jeep brand has also separated the Performance Parts business from its core operations.
Mark Stewart, Stellantis Chief Operating Officer (COO) of North America, has made a statement regarding the new appointments, expressing confidence in the new leadership and their ability to guide the Jeep brand into a new era.
In related news, Tim Fallon was appointed as Senior Vice President of North America Manufacturing in September 2024, and Jeff Hines was appointed as President - Canada in March 2024, both as part of Stellantis North America's leadership team.
Here is a timeline of the key leadership changes within Stellantis and the Jeep brand:
| Date | Position | Person | Notes | |----------------|------------------------------|-------------------|---------------------------------------| | September 2024 | Sr. VP North America Mfg | Tim Fallon | Stellantis North America leadership | | March 2024 | President - Canada (Stellantis NA) | Jeff Hines | Part of Stellantis North America team | | February 2025 | Jeep Brand CEO | Bob Broderdorf | New Jeep leadership focusing on change | | June 23, 2025 | Stellantis CEO | Antonio Filosa | Former Jeep head, Americas COO | | ~Late 2024 | Stellantis CEO until resigned| Carlos Tavares | Previous CEO with controversial policies|
These changes mark an exciting new chapter for the Jeep brand, as it embarks on its electric future under the leadership of William Peffer.
The Jeep brand, under the guidance of its newly appointed CEO William Peffer, is poised to propel the automotive industry's finance sector with the introduction of its first all-electric vehicles in the transportation market. The shift towards electric vehicles is a significant move for the iconic brand, further cementing Stellantis' position in the industry.
With the launch of the Jeep Recon and Wagoneer "S" SUVs, the automotive industry should closely watch the Jeep brand's progress, as it navigates this new era in mobility, led by industry veterans like William Peffer.
