India's legislative body, the Assembly, has designated Alap Ghosh as the inaugural Chief Executive Officer.
Published on Jul 31, 2025, at 12:06 PM IST
Alap Ghosh, former Google India executive, has taken the reins as the first Chief Executive Officer (CEO) of Assembly in India. This move places Ghosh at the forefront of a unified national operation for an omnichannel media agency within the digital ecosystem.
Ghosh's appointment comes as Assembly, known for its embrace of MarTech innovation, seeks to leverage AI-driven insights and integrate various digital marketing platforms to optimise customer engagement and advertising effectiveness. His background at Google, with its emphasis on digital technology and marketing technologies, will undoubtedly prove invaluable in this new role.
As CEO, Ghosh will oversee the integration and management of Assembly’s media operations across Mumbai and other parts of India, focusing on unifying strategies based on technology and innovation. This role inherently involves utilising marketing technology (MarTech) to drive insights and deliver omnichannel marketing solutions, reflecting the evolving landscape of digital marketing where data, AI, and automation play critical roles.
While specific individual contributions by Alap Ghosh to marketing technology are not detailed in the sources, his appointment as CEO of Assembly suggests his strategic leadership in deploying AI-driven insights and integrating various digital marketing platforms to optimise customer engagement and advertising effectiveness.
The Assembly app, part of this digital ecosystem, is accessible on smartphones and offers real-time updates, allowing users to save favourite articles, and provides access to an industry community of over 2 million professionals. The app can be downloaded from the website, and the article can also be accessed via Telegram, Facebook, or a provided link.
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With Ghosh at the helm, Assembly India is poised to shape the future of digital marketing in the country, leveraging marketing technology to deliver efficient and effective marketing campaigns that cater to the evolving needs of Indian marketers and advertisers.
[1] The article can be found on our website. [2] The app allows users to save favourite articles. [3] The app utilizes marketing technology, like the omnichannel media agency mentioned earlier. [4] Alap Ghosh is the CEO of an omnichannel media agency. [5] The app is associated with an industry community of 2M+ professionals. [6] The industry community discussed in the article is accessible via the app. [7] Google India is mentioned in the context of this article. [8] The app provides real-time updates. [9] The article was published on Jul 31, 2025, at 12:06 PM IST, and can be accessed via the app, website, Telegram, Facebook, or a provided link.
- Alap Ghosh, who has a background in digital technology and marketing technologies from Google, is the CEO of an omnichannel media agency, Assembly, in India.
- The Assembly app, part of the digital ecosystem, allows users to save favorite articles and provides access to an industry community of over 2 million professionals.
- The Assembly app utilizes marketing technology, similar to the omnichannel media agency, to deliver omnichannel marketing solutions, reflecting the evolving landscape of digital marketing.
- With Ghosh as the CEO, Assembly India aims to leverage AI-driven insights and integrate various digital marketing platforms to optimize customer engagement and advertising effectiveness.
- The article about Alap Ghosh's appointment as CEO of Assembly can be found on the website, and users can also access it via Telegram, Facebook, or a provided link.
