In under six months, the main debit card of Uzbekistan, the Salom Debit Card, has amassed over half a million users.
In just six short months, TBC Uzbekistan's Salom Debit Card has become the fastest-growing banking product in Uzbekistan, amassing over 500,000 users[5]. The card's popularity stems from its unique range of benefits, making it one of the fastest-adopted fintech products in the region.
Offering attractive features such as cashback of up to 20% and interest earnings, the Salom Debit Card has been a strategic move for TBC Uzbekistan in its efforts to attract new customer segments[1][2][4]. The card serves as the primary entry point into their digital banking ecosystem, which boasts 19.7 million users[6].
TBC Uzbekistan's commitment to raising the bar for financial services in Uzbekistan is evident in the Salom Debit Card's success. The card provides cross-sell opportunities within the digital banking ecosystem, introducing customers to a wider range of products offered by TBC Uzbekistan[3].
The Salom Debit Card's benefits include earning 12% interest on balances, free cash top-ups, free ATM withdrawals, and 5% cashback with partner merchants[5]. The card is available free of charge to customers over 18[7].
Nika Kurdiani, CEO of TBC Uzbekistan, has commented on the success of the Salom Debit Card, stating that it plays a significant role in the company's expansion in the fintech market of Uzbekistan[8]. The card's success symbolises TBC Uzbekistan's leading role in developing the country's financial services and technology sectors since its expansion in 2019.
The TBC Uzbekistan digital banking ecosystem includes Payme, a digital payments app, and Payme Nasiya (Payme Instalment), a fast-growing instalment credit business[9]. Salom card users can manage their finances through a digital interface in the TBC UZ mobile app.
The growth of the Salom Debit Card is fueling the expansion of TBC Uzbekistan's digital banking ecosystem by attracting new customer segments and enabling cross-sell opportunities. The success of the Salom Debit Card indicates a positive response from customers to TBC Uzbekistan's financial services, signalling a bright future for the company in the Uzbek fintech market.
On ffnews.com, an article discusses the success of TBC Uzbekistan's Salom Debit Card, a fintech product that has become the fastest-growing banking product in Uzbekistan, catering to over 500,000 users. The card's strategic benefits, such as interest earnings and cashback, make it a part of TBC Uzbekistan's digital banking ecosystem, which expands to 19.7 million users, encompassing services like Payme and Payme Nasiya. This growth signals a promising future for TBC Uzbekistan in Uzbekistan's fintech and technology sectors.
