Hollywood actor Ashton Kutcher once more faced criticism due to his support for using AI to minimize production expenses in the film industry.
Ashton Kutcher's AI Controversy Sparks Industry Debate
Ashton Kutcher is currently embroiled in controversy due to his support of artificial intelligence (AI) technology in the entertainment industry. In June 2024, Kutcher spoke about playing with a beta version of OpenAI's video generation program, Sora, which he proposed could be used in TV and film productions to help studios cut costs. However, this proposal has raised concerns about the impact of AI on performer rights, job security, and the integrity of creative work.
Filmmaker Tyler Perry expressed concerns about Sora's potential to ruin some people's livelihoods in the industry. SAG-AFTRA and the Writers Guild of America went on strike with the Alliance of Motion Picture and Television Producers in the summer of 2023, expressing concerns about AI. They may push for updated contracts and regulations to address AI-generated content, aiming to safeguard actors from unauthorized use or replacement by AI simulations.
Kutcher's comments about a free movie market fostering greater product selection, price optimization, and innovation for consumers were devoid of concerns about AI. He suggested that with the increase of AI-generated content, the value of any one piece of content would depend on its ability to be consumed. Kutcher set up a venture capital firm and launched a $243 million fund in 2023 to invest in artificial intelligence start-ups.
The controversy reflects broader anxieties in entertainment regarding AI's impact on jobs, intellectual property, and the integrity of creative work. Kutcher's personal controversies, such as his support for Danny Masterson following his rape conviction, have also added complexity to his public image and professional trajectory.
In May 2023, Danny Masterson was found guilty of rape against two of his three accusers. Ashton Kutcher and his wife Mila Kunis sent letters supporting Masterson to the judge following his conviction. Masterson was sentenced to 30 years to life in prison, the maximum penalty allowed. The case left a stain on Kutcher and Kunis's reputation.
The writers' strike in Hollywood could potentially affect TV shows such as Stranger Things, Yellowjackets, and SNL. Updated release dates for 5 of the most popular TV shows affected by the writers' strike have been announced. A creepy video of Kutcher has gone viral amid backlash over his support of Masterson.
The Ashton Kutcher AI controversy underscores growing industry challenges around AI usage, performer rights, and job security in entertainment. Unions are expected to seek enhanced protections and contractual reforms to address AI's impact on actors and creators. Kutcher's recent strategic moves, including his Soho House board role, reflect attempts to stay relevant amid these technological and social shifts.
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