Scoop: Sam's Club Rolls Out Holiday Preview Catalog and Extended Shopping Events
Holiday Season Kickoff: Sam's Club Debuts Initial Holiday Catalog
Tired of last-minute holiday shopping? Sam's Club is here to help! This year, they're kicking off the holiday spirit early with the launch of their very first holiday preview catalog, set to drop in October both online and in mailboxes. Besides this exciting new move, the retail giant will also be hosting holiday shopping events across five weekends in October, November, and December - double the number compared to 2020, thanks to a brand survey revealing that Sam's Club members want to get a head start on their holiday shopping this year.
With 20% of survey respondents saying they've already begun checking off their holiday lists, Sam's Club is ready to cater to early birds with a variety of holiday-themed merchandise, curated events, and brand collaborations. Shoppers can expect a mix of old favorites and new additions, such as exclusive partnerships with Gap, Steve Madden, and DKNY, as well as 25 promising new toy brands.
Catalogs, believe it or not, still hold a special place in the world of retail, both online and offline. Instead of getting lost in the sea of daily marketing emails, a catalog can stand out, particularly during the holidays, stirring up feelings of nostalgia. In the past, catalogs have served as a highly effective sales channel, even in our digital age.
For instance, during the COVID-19 pandemic, about 20 values-driven brands teamed up to create a holiday catalog to attract new customers, while Crate and Barrel went digital, showcasing items like furniture, bedding, and toys on Pinterest. On the flip side, some brands have steered clear of catalogs in recent years, like Ikea, which stopped producing its iconic catalog after 70 years last December.
For Sam's Club, this new catalog is just one part of its plans to make the holiday season shine brighter. Alongside its extended shopping events and the 35-page holiday catalog, Sam's Club will also create "unexpected moments" with celebrity appearances, weekly demos, and festive decorations. "Our members pay to shop with us, and they deserve a special experience," said Megan Crozier, chief merchant of Sam's Club, in a statement. "Sam's Club will 'Bring the Merry' with more this holiday season - more quality items in the club and online, more value, more ways to shop, and more special experiences to delight our members all season long."
So, get ready to mark your calendars and start preparations early this year. With Sam's Club's new holiday preview catalog and extended shopping events, the countdown to a jolly holiday season begins!
- As we approach the holiday season, the conversation around weathering the shopping experience smoothly has escalated, with AI predicting increased demand due to early shoppers amidst the pandemic.
- Amidst the holiday chaos, it seems that new laws are being proposed to regulate the fashion industry, particularly concerning labor practices and sustainable production.
- In the realm of culture, there's been a renewed emphasis on health and wellness during the holidays, with popular shows on TV tackling these topics more frequently.
- Simultaneously, within the business industry, cybersecurity policy debates are intensifying, focusing on safeguarding transactions and customer data during the holiday shopping rush.
- On the other hand, the retail industry is looking forward to adapting to the growing trends of the lifestyle and shopping sector, with more focus on online shopping and contactless experiences.
- It's also worth mentioning that the finance industry is experiencing a dramatic shift as it navigates the impact of the pandemic, with more people turning to e-wallets and online banking for their holiday shopping needs.
- As for breaking news in the entertainment world, there's been a buzz about some big-name collaborations in the industry, mirroring Sam's Club's partnership with Gap, Steve Madden, and DKNY.
- Lastly, pandemic or not, it seems that holiday traditions die hard - as evident by the continued popularity of holiday catalogs, a tactile expression of nostalgia that still resonates in our increasingly digital world.
