HighRez, a company in the physical security and media technology sectors, has been acquired by Bubble Agency, thus enhancing Bubble Agency's proficiency and presence within these sectors.
In a strategic move aimed at growth and technological enhancement, global PR and marketing firm Bubble Agency has acquired HighRez, a marketing communications agency specialising in physical security and media technology.
The acquisition marks a significant step in Bubble Agency's growth strategy, adding new expertise in the physical security sector and expanding its presence to the U.S. East Coast. HighRez's location in the greater Boston area establishes a strategic East Coast presence for Bubble Agency, enabling closer collaboration with clients and media contacts across the U.S.
Clients of both agencies can expect to benefit from the combined company's expanded team and resources, as well as a more comprehensive marketing and communications expertise. The acquisition allows HighRez clients to access Bubble Agency's broader service offering, including advanced 3D design and virtual production capabilities.
Veronique Froment, founder of HighRez, is now the Vice President of Strategic Accounts at Bubble Agency. The HighRez team's focus on providing exceptional service and expertise remains a priority, now under the Bubble Agency brand. The team's deep industry experience in both physical security and media technology remains unchanged. HighRez's client roster includes top-tier names such as Genetec, i-PRO, and IMAX.
Sadie Groom, CEO of Bubble Agency, is excited about the acquisition, citing the focus of both agencies on providing exceptional service and expertise. The combined company will deliver a more robust, global service offering, supporting a growth strategy focused on technological enhancement, market expansion, and integrated creative solutions.
The acquisition complements Bubble Agency's sector expertise in media, AV, and sports technology, serving leading brands such as Globecast, Matrox, Pixellot, Ross Video, and Yamaha. The combined company will offer clients greater resources, more comprehensive marketing and communications expertise, and enhanced support in both the Americas and Europe.
The growth strategy following the acquisition involves leveraging HighRez’s specialized skills and technology to broaden Bubble Agency’s market reach and deliver more comprehensive, integrated campaigns that combine traditional creative with cutting-edge digital innovation. Bubble Agency’s attendance at industry shows, highlighted as their "official" first attendance post-acquisition, underscores their intention to increase visibility and deepen relationships within the digital production and design community, capitalizing on HighRez’s established reputation.
The HighRez team's 23-year commitment to excellence in the physical security and media technology sectors remains intact. By joining forces, Bubble Agency can offer even more services and support to its clients, while entering a whole new market to support its growth ambitions with the addition of HighRez's expertise and client base. The acquisition maintains the close, personalized attention that clients know HighRez for, ensuring a seamless transition for all parties involved.
- The strategic move by Bubble Agency, which includes the acquisition of HighRez, is designed to broaden its service offering, incorporating advanced 3D design and virtual production capabilities, particularly in the physical security sector.
- The combined team of Bubble Agency and HighRez, with its expanded resources, will deliver a more robust, global service offering, focusing on technological enhancement, market expansion, and integrated creative solutions.
- Veronique Froment, the founder of HighRez, has now joined Bubble Agency as Vice President of Strategic Accounts, bringing with her HighRez's exceptional service and expertise in the physical security and media technology sectors.
- Bubble Agency's attendance at industry shows, following the acquisition, emphasizes its intention to increase visibility and deepen relationships within the digital production and design community, leveraging HighRez’s established reputation.
- With the addition of HighRez's expertise and client base, Bubble Agency aims to enter a new market, offering even more services and support to its clients, while maintaining the close, personalized attention that clients know HighRez for.
