Hershey Selects Specialized Publicis Squad Following a Comprehensive United States Media Evaluation
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Hey there! Let's dive into the latest shakeup in the advertising world. In May, the chocolate titan, Hershey, dropped a bombshell – they're revamping their U.S. media roster. Why, you ask? Well, they aim to ensure media remains a growth engine for Hershey, as explained by Vinny Rinaldi, the man in charge of U.S. media for Hershey.
And now, the cat's out of the bag – they've tapped a brand-new crew, MiltonONE,, from Publicis, to steer Hershey's U.S. candy, mint, gum, salty, and protein business units. This decision, following a thorough review of all media, solidifies the chance to centralize integrated media responsibilities. Just a heads up, this move doesn't stretch to Hershey's international markets.
You might wonder, what makes Publicis' MiltonONE the right fit for Hershey? Well, here's a lowdown on why companies like Hershey often go through an in-depth review of their marketing and advertising agencies.
- They scrutinize current agency relationships, assess their performance, and contemplate if a change is necessary.
- Top contenders should offer creativity, innovation, strategic alignment with marketing goals, a proven track record, cultural compatibility, and cost-effectiveness.
- Publicis Groupe, the parent company of MiltonONE, boasts a plethora of capabilities and resources, from digital marketing to traditional advertising, which could have been the grab for Hershey.
- This decision could also represent trends in the marketing biz, emphasizing digital transformation and creating seamless omnichannel experiences for customers.
There you have it – a quick rundown of Hershey's latest move in the advertising landscape. For more specifics, keep an ear out for official statements from either Hershey or Publicis, or catch up on news articles from credible sources on the advertising and marketing scene.
Is there anything else tickling your curiosity about MiltonONE, Publicis, or Hershey's marketing approaches? Feel free to ask, and I'll do my best to satisfy that curiosity!
- Hershey's decision to revamp their U.S. media roster aims for media to continue acting as a growth engine for the company, catalyzing its expansion in the candy, mint, gum, salty, and protein business units.
- In the process of reviewing their media, Hershey evaluated various agencies, ultimately selecting Publicis' MiltonONE due to their demonstrable creativity, innovation, strategic alignment, cultural compatibility, and cost-effectiveness.
- As Publicis Groupe, MiltonONE's parent company, possesses a broad array of digital marketing and traditional advertising capabilities, this partnership could help Hershey thrive in the evolving media industry and create a seamless omnichannel customer experience.
- This move could embody the broader shift in the advertising industry, favoring digital transformation and effective cross-channel marketing strategies to attract and retain customers in the competitive finance and business landscape.
