Hasbro Seeks Tariff-Free Toys Due to Continued Sales of Magic: The Gathering Cards
Kickin' It with Lisa:
It's been about a month since the Trump administration's tariffs took effect (and partially reversed), and several companies have felt the heat. But Hasbro ain't one of 'em.
In their recent investor call, CEO Chris Cocks spilled the beans about how Hasbro's been weathering the global trade storm. The games giant, known for transforming family nights into epic battles, is doing pretty good in this messy trade situation. That's because their digital games and most board games are made domestically, and Wizards of the Coast, the division that handles Dungeons & Dragons and Magic: The Gathering, has got a sweet deal.
Yeah, China might be taking the brunt of those tariffs, but it still is a "major manufacturing hub" for Hasbro. The only Wizards-related import from China are the D&D boxed sets, which ain't a big chunk of their pie. Cocks admitted that Hasbro's been juggling some complex logistics, but they're calling for a more predictable and favorable U.S. trade policy environment. They're standin' firm with the Toy Association's advocacy for zero tariffs on toys and games globally.
Cocks said it straight: tariffs translate into higher consumer prices, potential job losses, and reduced profits for shareholders. But for now, Hasbro's not losin' sleep over the tariffs affectin' their Wizards products. Magic has been on a roll, rakin' in a surgin' business for the first quarter of 2025-2026, thanks to its 46% revenue growth[1][2].
Cocks gave credit to Magic's "continued strength in licensin'"—particularly the upcoming crossover with Final Fantasy. The Universes Beyond set hits shelves on June 13, and pre-orders have already made it the best-sellin' Magic set ever[1][2].
If you're cravin' more scoop, check out when to expect the latest Marvel, Star Wars, and Star Trek releases, what's next for the DC Universe on film and TV, and everything you need to know about the future of Doctor Who.
[1] Hasbro's Q1 2025 Earnings Call Transcript[2] Hasbro Q1 2025 Earnings: Here's Everything You Need to Know[3] Hasbro Posts Q1 2025 Earnings: Here's Why They Beat Expectations[4] Why Hasbro Q1 2025 Earnings Could Be a Cause for Concern[5] Hasbro Q1 2025 Earnings Show Signs of Continued Growth for Wizards of the Coast Division Despite Challenges Faced by Tariffs
- Io9 and Gizmodo might be interested in Hasbro's success in the technology-driven future industry, as the games giant, despite facing complex logistics due to tariffs, is experiencing surging business, particularly in the digital form and the Wizards of the Coast division, thanks to a 46% revenue growth.
- As the business environment evolves, finance analysts may want to keep an eye on Hasbro's performance, since the CEO of Hasbro, Chris Cocks, emphasized that tariffs translate into higher consumer prices, potential job losses, and reduced profits for shareholders, but for now, Hasbro's not losing sleep over the tariffs affecting their Wizards products.
- The toy and game industry is advocating for zero tariffs globally, with Hasbro standing firm alongside the Toy Association to promote this policy, especially considering that China is still a significant manufacturing hub for Hasbro, but they're importing only a small portion of their D&D boxed sets from China.
- In light of the financial impact of tariffs on companies like Hasbro, business news outlets might cover the upcoming crossover between Magic: The Gathering and Final Fantasy, as the Universes Beyond set has already achieved record-breaking pre-orders, making it the best-selling Magic set ever, contributing to the continued strength and growth of the Wizards of the Coast division.
