Half of U.S. millennials now own cryptocurrency, according to a recent study. Here are some other revealing findings.
Fresh Insights on Millennials' Shopping Habits: 2025 Report
The latest study titled "Millennial Shopping Habits," conducted by CouponFollow, brings intriguing insights about this generation's shopping trends. The study, based on a survey of over 1,185 Americans between 29 and 44 years old, delves into their purchasing habits and emergent technologies' roles in their shopping experiences. Here's what the survey unearthed, including cryptocurrency ownership and AI utilization.
Survey Cornerstones
The survey was held in February 2025, with 60% of responses from women and the remaining 40% from men. The research compares the findings to respective data from 2022 and 2019 to trace shifts in millennial shopping behavior. Interestingly enough, the report doesn't compare the 2025 crypto numbers to any past data.
Millennials and Cryptocurrencies
According to the survey, 53% of American millennials now own cryptocurrencies, with 45% of women and 66% of men being crypto owners. Intriguingly, 39% of millennials are vaguely aware of cryptocurrencies but don't own any, while 7% haven't even heard about it. Astonishingly, 55% of millennials under 40 are crypto owners, contrasting dramatically with only 45% of those between 39 and 44.
The Gender Divide in Crypto Adoption
Another intriguing finding lies in how millennials use crypto. Approximately 8% of all surveyed millennials, including non-crypto owners, employ crypto as a payment method whenever possible. Interestingly, around 20% of millennial crypto owners never use it for shopping, while 64% utilize crypto occasionally.
The Use of Cryptocurrencies in Purchases
According to the report, 62% of millennial crypto owners made between one and five retail purchases using crypto within the past year. Only 4% made over ten purchases with crypto in 2024. Notably, 42% of all respondents admitted to buying something with crypto. Additionally, one in five American millennials made over six purchases with crypto last year, indicative of a growing crypto-adoption rate.
Beyond Crypto: Millennials' Shopping Tendencies
Apart from unveiling crypto usage patterns, the report shares various other intriguing facts and statistics. For instance, it suggests that discounts starting at 20% could entice over half of millennials to switch brands. Also, free shipping, free trials, and gifts increasingly appeal to them as a type of discount.
Curiously, millennials are shopping in stores more frequently in 2025 compared to 2022 and 2019, although online shopping is still dominant. The use of computers for online shopping is on the decline. Moreover, millennials increasingly opt for goods based on Amazon's recommendations and top search results, with women relying on TikTok more often for shopping recommendations than men.
Millennials and Crypto: A Multifaceted Perspective**
Millennials have been integral to cryptocurrency adoption, according to multiple reports. For instance, a survey conducted by Bankrate in 2021 indicates that millennials are the main catalysts for crypto adoption, with many entrepreneurs and groundbreaking developers in the crypto sector coming from this generation.
However, a 2025 study by CryptoQuant points to a younger age group, the youngest millennials, and the oldest members of Gen Z, who make up 35% of all crypto investors and users.
In summary, the "Millennial Shopping Habits" report showcases intriguing trends in this generation's shopping behaviors, including their increased use of AI and cryptocurrencies. While the report provides a wealth of insights, future research is needed to further elucidate these phenomena and their wider implications for the retail landscape.
- The survey conducted by CouponFollow reveals that 53% of American millennials now own cryptocurrencies, with a higher percentage of men being crypto owners compared to women.
- The report also indicates that 62% of millennial crypto owners made between one and five retail purchases using crypto within the past year, with 42% of all respondents admitting to buying something with crypto.
- In the realm of lifestyle and finance, the survey suggests that discounts starting at 20% could entice over half of millennials to switch brands, with free shipping, free trials, and gifts increasingly appealing as a type of discount.
- Millennials have been integral to cryptocurrency adoption, as evidenced by a survey conducted by Bankrate in 2021, with millennials being the main catalysts for crypto adoption.
- The "Millennial Shopping Habits" report further highlights the growing trend of millennials using cryptocurrencies for purchasing, while also demonstrating a shift towards in-store shopping more frequently in 2025 compared to previous years, despite online shopping still being dominant.
- According to the CryptoQuant study from 2025, the youngest millennials and the oldest members of Gen Z make up 35% of all crypto investors and users, challenging the assumption that millennials solely drive crypto adoption.
- The "Millennial Shopping Habits" report underscores the importance of understanding the role of cryptocurrencies and emerging technologies like AI in shaping millennials' shopping experiences and influencing the general news and retail landscape.
