Grocery chain Kaufland rolls out free services for clients across most locations
Food retailer Kaufland has announced a new partnership with insurance provider DA Direkt, offering exclusive benefits to its customers who take out pet health or dental insurance.
Starting from the end of May 2025, customers who meet specific conditions will be eligible to receive a 15-euro voucher after full payment of the insurance premiums for the first three months. To qualify, customers must have Kaufland's customer card and provide their card number during the insurance registration process.
The conditions for obtaining the voucher are straightforward. By linking your Kaufland Card number to the DA Direkt insurance registration, you will receive an extra 15-euro voucher the following year. This voucher is specifically linked to registering the insurance offer via this partnership.
It's important to note that no further specific insurance conditions, such as minimum policy duration, types of coverage required, or premiums, are explicitly stated. The key condition reported is the linking of your Kaufland Card number to the DA Direkt insurance registration to qualify for the voucher.
In addition to the insurance benefits, registered users can sometimes participate in a spin-the-wheel game in the Kaufland app and win free drinks or groceries. However, it's worth mentioning that the bonus can be redeemed in Kaufland branches, but not online.
This new offer from Kaufland is part of a broader partnership that aims to provide advantages to its customers. While the retailer acts as an insurance intermediary in this cooperation with DA Direkt, it remains unclear how many customers Kaufland can attract with this new deal.
DA Direkt is a well-known insurance company, part of the Zurich Group and based in Frankfurt am Main. The company's partnership with Kaufland marks a significant step in the retail industry's growing trend of offering additional services and benefits to customers beyond traditional shopping experiences.
As always, it's essential to carefully review the terms and conditions of any insurance policy before making a commitment. For more information about the Kaufland and DA Direkt partnership, visit Kaufland's website or contact their customer service team.
Customers who link their Kaufland Card number to the DA Direkt insurance registration as part of the partnership announced in May 2025 can receive a 15-euro voucher. This partnership between Kaufland and DA Direkt, a part of the Zurich Group, demonstrates a growing trend in the retail industry where additional services and benefits, such as finance, lifestyle, and shopping, are offered beyond traditional shopping experiences.
