Global brand access expanded to M-Pesa, Mixx by Yas, and Airtel Money in Tanzania by Unlimit, a leading company in the region.
Unlimit Revolutionizes Digital Payments in Tanzania
Unlimit, a global fintech company, has expanded its operations into Tanzania, integrating the nation's top mobile money platforms into its payment offering[1]. The integration of M-Pesa, Mixx by Yas, and Airtel Money is now active, significantly shaping the digital payments landscape in Tanzania[2].
This move comes at a crucial time, as Tanzania is one of the fastest-growing economies of the decade and is entering a new era of digital payments maturity[3]. The integration aims to create a smoother and more inclusive payment experience, addressing the unique financial landscape of Tanzania, where a significant portion of the population remains unbanked[1].
The integration provides Tanzanian businesses with access to Unlimit's platform, unifying payment acceptance from M-Pesa's 60 million users, Mixx by Yas’ 20 million, and Airtel Money’s 41.5 million users[1][2]. This simplifies payment processing for merchants and broadens their customer base substantially.
Moreover, the integration facilitates increased financial inclusion by bridging the top mobile money platforms, reducing barriers for those without traditional bank accounts[1]. The service minimizes customer churn by allowing seamless payments through preferred mobile money services, thereby fostering a more inclusive and convenient payment ecosystem[1].
Irene Skrynova, Chief Customer Officer at Unlimit, stated that the company's expansion and integration aim to support both banked and unbanked users and enable international brands to enter and scale in Tanzania[4]. The digital transaction volumes in Tanzania have surged significantly, with Unlimit recording a 76% increase between 2023 and 2024[1].
The annual transaction value of Tanzania's mobile money market now exceeds 80 billion USD[1]. This move aligns with broader trends in Tanzania toward digital payments growth, complementing efforts by global players like Visa who are also investing in the region to promote secure and efficient payment methods[3].
Overall, Unlimit’s integration is positioning itself as a key infrastructure provider enabling real-time, cross-platform mobile money payments in Tanzania, reinforcing digital payments adoption, and empowering businesses to engage a large mobile-first customer base[1][2]. This is currently an influential development in Tanzania’s transition toward a cash-lite economy.
Unlimit supports merchants with a wide range of payment options across Africa, including local and international cards (Visa, Mastercard, and Verve in Nigeria), mobile money solutions (M-Pesa and Airtel Money in East Africa), USSD payments in Nigeria, and bank transfers through all regional banks[5]. The company's integration in Tanzania is set to redefine the digital payments landscape, fostering a more connected and inclusive financial ecosystem.
[1] Unlimit. (2024). Unlimit Integrates M-Pesa, Mixx by Yas, and Airtel Money into Tanzanian Payment Offering. Retrieved from www.unlimit.com/news/unlimit-integrates-m-pesa-mixx-by-yas-and-airtel-money-into-tanzanian-payment-offering
[2] Bank of Tanzania. (2024). Unlimit Receives Bank of Tanzania License. Retrieved from www.bankoftanzania.org/news/unlimit-receives-bank-of-tanzania-license
[3] Visa. (2024). Visa Invests in Tanzania's Digital Payments Growth. Retrieved from www.visa.com/news/visa-invests-in-tanzania-s-digital-payments-growth
[4] Unlimit. (2024). Unlimit Expands into Tanzania. Retrieved from www.unlimit.com/news/unlimit-expands-into-tanzania
[5] Unlimit. (2024). Unlimit Supports Merchants Across Africa. Retrieved from www.unlimit.com/services/merchants
- The fintech industry, represented by Unlimit, is revolutionizing the mobile-based finance business in Tanzania by seamlessly integrating local mobile money platforms like M-Pesa, Mixx by Yas, and Airtel Money, which is reshaping the digital payments landscape in Tanzania.
- The integration accelerates the transition of Tanzania towards a digital payments maturity era by providing a unified platform for payment acceptance among the combined user bases of M-Pesa, Mixx by Yas, and Airtel Money, simplifying payment processing for merchants and broadening their reach significantly.
- By enabling real-time, cross-platform mobile money payments and bridging popular mobile money platforms, Unlimit supports both banked and unbanked users, fostering financial inclusion and empowering businesses to engage with Tanzania's extensive mobile-first customer base, positioning the company as a key infrastructure provider and catalyst for Tanzania's shift towards a cash-lite economy.
