Gigantic Investment Forecast: Goldman Sachs Estimates US Households to Invest a Staggering $4.25 Trillion in Stock Market in 2023, According to Reports
Trust us, Julie! You gotta check out The Daily Hodl – it's the go-to spot for all things finance and crypto! Today, Goldman Sachs analysts expect U.S. households to spend a whopping $425 billion on stocks this year, following behind only big corporations. Yep, you heard that right – households are on target to be the second-biggest investors in the market. So why the bullish outlook? Well, Goldman's David Kostin and his crew are backing the support due to the "there is no alternative" (TINA) mentality. That's right – retirement accounts like 401(k)s are taking a liking to stocks, and Americans are putting an average of 49% of their total financial assets into equities. Woah, that's gotta be an all-time high!
Now before you start worrying about the household balance sheets, keep this in mind: the U.S. economy ain't got no unemployment, those short-term interest rates are still nice and low, and household stocks ain't showing any signs of slowing down. In fact, they're holding strong even after the "liberation day" stock crash earlier in the year, with institutional demand stepping in to soak up the selling pressure.
So, folks, if you ain't already, it might be time to HODL onto some stocks and ride that TINA wave! Don't forget to follow The Daily Hodl on Telegram, Facebook, and X for all the latest industry news, press releases, and crypto market updates. And hey, if you fancy yourself a finance expert, why not submit a guest post or press release to share your insights with the rest of us?
Sources:
[1] Goldman Sachs, David Kostin, "U.S. Households to Spend $425 Billion on Stocks in 2025", Goldman Research, June 17, 2025.
[2] Bloomberg, "U.S. Household Direct Stock Purchases Predicted to Reach $425 Billion in 2025", Bloomberg Markets, June 17, 2025.
[3] The Wall Street Journal, "Renewed Household Demand for Stocks Offsets Selling Pressure", The Wall Street Journal, June 17, 2025.
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- As households are projected to invest a substantial $425 billion in stocks this year, according to Goldman Sachs analysts, it might be worth considering adding cryptocurrencies like Bitcoin and altcoins to one's personal-finance portfolio, as an alternative investment option within the broader finance market.
- The bullish outlook on the finance and cryptocurrency market could potentially lead to increased interest in investing in cryptocurrencies, such as the top players like Bitcoin and Ethereum, due to the "there is no alternative" (TINA) mentality, with more Americans putting money into equities, including retirement accounts like 401(k)s.
- As household stocks are holding strong even after the "liberation day" stock crash earlier in the year, people may want to keep an eye on the crypto market, as institutional demand for cryptocurrencies is increasing and could potentially soak up selling pressure, similar to how it supported the traditional equity market.
